Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it.

Ethics 90

Ethics Journalism Radio Television 90

Ishmael's Corner

OCTOBER 22, 2014

As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). On the other hand, need to sync your washing machine with the air conditioning, look up your local SEO. Name="footnote reference">. Name="annotation reference">. Name="macro">.

SEO 140

SEO Web Engineering Google 140

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Where do you find expert sources to reference in your stories? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. We like to hike, play board games, visit our local breweries.

Meeting 74

Meeting Media Engineering Journalism 74

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Our local BBC news programme and even the national idents are based on clips from social media. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

MAY 23, 2018

Consider whom you’re pitching (an editor at a major national publication likely has less time for phone calls than a local reporter, for instance) and how strong your pitch is for that particular person and publication. If you have a story you know a local editor won’t want to miss, try a call. Refer to editorial calendars.

Pitching 82

Pitching Print Journalism Local 82

Cision

JUNE 6, 2017

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Melissa Agnes

OCTOBER 16, 2014

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. References. 1 (Printed in Wikipedia, “Lorne M. In conclusion.

Education 100

Education Government Crisis Management Crisis 100

Beyond PR

APRIL 6, 2016

The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. Determine your scope.

Pitching 40

Pitching Media Radio Print 40

Maxim Behar

JULY 4, 2024

This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. For example, many newspapers, if not all, have their websites because it has become clear that you can't sell printed media without having an online one. I refer back to the importance of speed and timing.

Newspapers 59

Newspapers Social Media System Writing 59

ZudePR

SEPTEMBER 8, 2015

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. So I can return later and use as reference material. If I really like a post, I print it out, highlight the best bits, and make notes in the margin.

Blogging 75

Blogging Print System Sports 75

Waxing UnLyrical

JUNE 15, 2016

I couldn’t find any books to use as references for my research as a result. Visiting local libraries and schools to discuss the book with community outreach departments. However, its theme is centered on a 7-year old who dreams of becoming the coolest motorcyclist in school and his journey to achieve this dream.

Community 40

Community Facebook Writing Local 40

PR 20/20

OCTOBER 12, 2017

Is it possible that the majority of CEOs and chief marketing officers are looking at marketing based on their own limited references (what they believe to be true about marketing), and not seeing the full potential (what they may not know), like the Hollywood insiders did?

Marketing 53

Marketing Enterprise Print Film 53

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. I read the fine print in what was given out at the Cummins event that introduced the X15 and then broke the story on the Atkinson Cycle that makes the Efficiency Series of this engine more efficient than earlier versions.

Meeting 65

Meeting Automotive Engineering Media 65

Bad Pitch Blog

APRIL 28, 2007

So this news article was a welcome find (click on the print version for the full-length version). Since 2005, Buse has won 19 national PR awards and eight local ones. Nobody did more with less," referring to his mini-budget and maxi-results. It’s a feature on Buz Buse, someone I mentioned in a recent post.

Pitching 40

Pitching Print Creativity Local 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Real-time media relations – also referred to as real-time PR or “newsjacking” – is the process of inserting your spokespeople or proactive story ideas into the news cycle. I look forward to hearing your thoughts in the comments below.

Media Relations 52

Media Relations Media Pitching Writing 52

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). I’m also concerned about the advice that may be being given by PR practitioners in many global and more local current affairs. Bloggers and commentators with opinions – often asserted with no underpinning to justify the position taken.

Education 87

Education Training Policies Crisis Management 87

ZudePR

MARCH 22, 2018

H: What about the print quality? I would service current clients but refer new business enquiries to other consultants I knew would do a good job. However, I spent most of the time working at my local health club for the sociability. E: Why do people look down their noses at it? F: What could I learn? K: How long would it take?

Writing 83

Writing Google Blogging Exercises 83

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. million donated to national and local charities. The company goes one step further by consistently tweeting what others say about its productions rather than putting out straight press announcements.

Brand 160

Brand Branding Film Internal 160

PRSay

MARCH 29, 2021

During the widely seen interview, Prince Harry and Meghan Markle avoided personal attacks on individual members of the royal family, referring instead to what they portrayed as an intransigent institution. To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g.,

Media Training 182

Media Training Training Interviews Media 182

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

APRIL 2, 2016

I wrote up this case study shortly after the project finished, and still refer to it. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. While we were engaged basically for blogger outreach (i.e.

Strategy 40

Strategy Case Study Community Creativity 40