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Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. We usually have three or four free wireless workshops every day at the counter area behind the chairs.
So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.
Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.
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