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Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. We usually have three or four free wireless workshops every day at the counter area behind the chairs.
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops.
3D printing is being used to create personalized prosthetics and implants for patients. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. One possiblity is the use of blockchains to be in compliance with HIPPA.
Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. Custom Artwork or Decor Commissioning a piece of artwork or decor from a local artist can be a distinctive and personal gift.
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.
What’s more, our Maccabee agency just hosted former Twin Cities Business editor-in-chief Dale Kurschner for a “Lunch N Learn” workshop to hear Kurschner’s perspective from his years spent on the receiving end of hundreds of PR pitches. If you have a story you know a local editor won’t want to miss, try a call. Consider the Medium.
I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. This member-based organization will provide workshops and add that cultural context that’s missing from the larger conversation of PR communication professionals. Absolutely.
Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Contact us for more information and to discuss your specific needs.
Ellie is a former UK digital PR who moved to Australia to help a local agency, Prosperity Media, build their digital PR offering. And I know a lot of our clients really like to even not get, not just get links, but they love it when they’re in the radio, like on the radio, they love it when they’re in print as well.
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