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In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.
The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.
Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management.
Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). No matter how smart you think you are at managing your privacy settings, those embarrassing party pictures will get found. The same goes for a prospective employer. I’ll take it.
Google also ignores some data for privacy purposes. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. Radio, TV, and print mentions can all bring customers to a site. Their site says they track over 2,500 TV and radio stations worldwide.
Perfect for privacy freaks, but if you’re a privacy freak you probably wouldn’t have one anyway. There’s lots you can do straight away such as “Play music from the 80s” or “Listen to BBC Radio 4”. The BBC has just announced it is producing interactive radio plays for Alexa.
For instance, global brands who do business in Europe are leading the way as they work to comply this year with GDPR’s requirements for greater consumer privacy and transparency. According to Peter Weingard, CMO of New York Public Radio, many people can no longer discern the sources of news and if they are fake or real.
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