PR for Anyone

MARCH 21, 2020

to retail to small business, big business, even Wall Street. The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. I know of no greater way to get your message to a huge audience than through publicity.

Real Estate 290

Real Estate Skype Radio Pitching 290

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Stephen Waddington

MAY 9, 2020

Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Here the role for marketing and public relations is to share the experience of lockdown, plan for once lockdown eases and support customers and staff. These include supermarkets, online retail, telecom and IT providers.

Branding 157

Branding Brand Travel Government 157

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven?

Branding 136

Branding Brand Local Hotels 136

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

NewsWhip

APRIL 6, 2023

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. We’ve often seen new flavors, and specifically brands collaborating to create fun or odd ones, receive a large amount of public interest to media coverage and on social media.

Retail 78

Retail Branding Brand Local 78

Cision

JUNE 21, 2016

You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A Kerri Guyton is a director of client services at Obsidian Public Relations in Memphis, Tennessee. Images via Pixabay: 1 , 2 , 3.

Branding 189

Branding Brand Real Estate Tourism 189

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

ImPRessions - Crenshaw Communications

MAY 18, 2018

Public relations programs are designed to bring such values into the public conversation. REI’s “opt outside” campaign, in which it closed its stores on black Friday and urged people to go outside, was a compelling social activism campaign that in turn helped REI separate itself from other outdoor retailers.

Branding 149

Branding Brand Storytelling B2B 149

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 90

Meeting Print Marketing Local 90

Beyond PR

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. It can take weeks of lead time before broadcast outlets air a public service announcement. Today, competition for attention can be fierce.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Cision

JANUARY 16, 2017

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2016

Certain times of year are associated with major public relations efforts. It’s often helpful to include start dates in pitches that are localized to a particular city or state. Next to holiday season, back-to-school may present the most bountiful opportunities of all. Know who covers what. Trends, trends, trends.

Fashion 120

Fashion Survey Pitching Retail 120

PRSay

APRIL 15, 2019

Visit this link for more information about the Accreditation in Public Relations process. My objective was to complete all steps to earn the Accreditation in Public Relations by August 2018. Throughout her career, she has managed several high-profile brands in the technology, retail, hospitality and nonprofit sectors.

Nonprofit 119

Nonprofit Conference Study Retail 119

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Read more ). How to Grow Your Online Reviews & Maximize their Benefits.

Retail 100

Retail Customer Service Google Reputation 100

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 96

Strategy Branding Brand SEO 96

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 And this spans beyond products.

Branding 104

Branding Brand How To Measurement 104

Agility PR Solutions

APRIL 25, 2021

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture.

Consumer 86

Consumer Industry Travel Retail 86

Bianchi Biz Blog

SEPTEMBER 9, 2024

In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper.

Meeting 91

Meeting Automotive Newspapers Media 91

Agility PR Solutions

FEBRUARY 21, 2021

adults, consumers are doing their part to support small businesses, with 53 percent buying from local restaurants and 33 percent shopping at local retailers—specifically to support […]. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78

Stephen Waddington

JULY 7, 2020

Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow. Education, health, mobile, online retail, safety and technology have all grown during lockdown. Public education will also be a strong focus for the rest of the year as we learn to live with the virus. There is no magic.

Agency 92

Agency How To Retail Tourism 92

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. ’s work with iTradeNetwork connected us to Warren and his publication. Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar.

Meeting 92

Meeting Media Retail Radio 92

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Retail Newspapers Sports 120

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Branding 78

Branding Brand Retail Viral 78

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. What about a local gym owner posting photos of members stretching upside down in their black spandex? The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

5W PR

APRIL 13, 2022

For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty. The post Top PR Strategies for SaaS Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Viral Retail 88

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Travel media reported on hotels decorated in the style of Barbie.

Film 130

Film Marketing Sports Hotels 130

Agility PR Solutions

JUNE 2, 2019

How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated, executed and confirmed.

Retail 66

Retail Software Local Study 66

Lauri Pehar Borsh

MARCH 26, 2014

Presidential election by sociologists Paul Lazarsfeld and Elihu Katz revealed that voters were more inclined to listen to the opinions of local leaders and political commentators than speeches made by the candidates themselves. Social influencers have been around as long as society itself. A study on the 1940 U.S.

Marketing 83

Marketing Retail Social Media Software 83

PRSay

APRIL 25, 2016

It’s no surprise then that in my third year in the industry, I decided that I wanted to look into earning my Accreditation in Public Relations. One year later, I passed the Examination for Accreditation in Public Relations and officially became an APR. It’s going to make you a better public relations professional.

Telecommunications 84

Telecommunications Automotive Study Retail 84

Shift Communications

SEPTEMBER 8, 2017

The Better Health Tour – a cross-country tour aimed at gathering local health innovators to discuss fostering innovation – was launched as an answer to this challenge. At each stop, disruptors, customers and McKesson veterans gathered to share insights on how to drive healthcare innovation locally and nationally.

Healthcare 79

Healthcare Leadership Local Retail 79

Buzzstream

SEPTEMBER 27, 2024

Here’s another example: The idea of educating the public with Helpful Content (something Google loves) is also something you can see from TikTok in 2020, with their in-app guide to the 2020 elections. TikTok’s audience is the general public, so their content is tailored to them. The idea here comes back to the customer and audience.

Digital PR 118

Digital PR Pitching Radio Google 118

Bianchi Biz Blog

AUGUST 22, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Fashion 70

Fashion Automotive Marketing Public Affairs 70