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Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.
Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. By reducing the weight of packaging materials, distilleries can lower transportation emissions and conserve resources.
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.
Traditionally, the alcohol industry has relied heavily on glass bottles, which, while recyclable, can be energy-intensive to produce and transport. Additionally, some brands are actively engaging with their local communities, organizing events, and supporting local businesses.
Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community. Partnerships with hotels, restaurants, and transportation services can offer bundled deals and exclusive perks to customers.
Reducing the weight of packaging materials not only lowers transportation costs but also reduces carbon emissions associated with shipping. They utilize renewable energy, reduce waste, and source local ingredients. Simple and minimalist packaging designs can reduce the amount of materials used and minimize waste.
you will obviously need to arrange transportation. Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Make every step as painless as possible.
This includes information about: Equipment availability and fitting procedures Lesson scheduling and duration Transportation options Facility accessibility Cost and financial assistance options Measuring and Reporting Impact Data helps demonstrate program success and secure continued support.
For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).
Further, whether a person has used the service impacts their viewpoint of whether Lyft or Uber is software or a transportation service. All of these are some combination of not driver-friendly, very public-transportation friendly, with a large number of visitors.
Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Here the role for marketing and public relations is to share the experience of lockdown, plan for once lockdown eases and support customers and staff. It’s proved popular in our household.
Writing in The Atlantic , Dr. Christopher Martin, a professor at the West Virginia University School of Public Health and director of the Health Sciences Center Global Engagement Office, said some people feel the vaccine may be forced upon them and they won’t have an option to say no. Enlisting trusted local leaders.
percent of travel, transportation, and hospitality executives said their companies were utilizing the IoT within mobile apps, a sign that this technology is likely to grow more pervasive in the future. This growing device mesh leads Gartner’s list of strategic technology trends of 2016. Connect with Tony on Twitter @tonytie.
My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. and how transportation companies will start seeing the benefits of repaired highways and bridges.
Maybe it’s a media event in the middle of winter that transports attendees to warmer places, or a product that has implications for how the world will be different in the future. If your PR campaign triggers thoughts and associations with places we don’t normally go, you’re likely to win new fans and keep loyal followers.
In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?
The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Naver is an influential local search engine, similar to Google in the global market.
Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. In each case their route out of the crisis will be different.
Between finding the best deals, the perfect schedule, and the best modes of transportation that will fit your travel needs, it’s easy to visit multiple websites and get lost along the way. Traveling can be stressful, especially in an unpredictable environment where you’re not familiar with local customs or protocol.
. “In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. “Jake Wallace is a remarkable force behind a great deal of change at Trimble Transportation over the past few years as their senior marketing communications specialist.
The only event to bring together top executives from across the value chain – CPOs, OEMs, autonomous vehicles, transport operators, cities, battery manufacturers and utilities – MOVE provides an unparalleled opportunity to learn, innovate, partner and do business. 5 REASONS TO ATTEND MOVE: 1.
On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. ” Public safety. For Aiyer, who previously worked in the U.S.
Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. It encompasses where and how travelers choose to stay during their journeys.
The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. How else would you transport a dozen elephants? Calling the local police and saying a tiger was on the loose in the neighborhood. That drawing on that popular brand of graham cracker cookies?
In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.
It’s unclear whether you know what my beat is or if you read our publication or watch/listen to our show. You didn’t connect your news to … trends, industry issues, local economic impact, etc., While background and perspective is great, and food and drinks are nice, if you don’t have real news, I have other things to cover.
Research publications and online platforms that cater to the target audience. Budget considerations Typically, hospitality covers all expenses for invited journalists during the press trip, including flights, accommodation, meals, activities, and transportation. Next, identifying the ideal journalists to invite is crucial.
Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. Can you tell us what types of stories, trends or issues are on your radar now?
If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 17) “I help companies make more money by getting good publicity.”. 38) “Publicity.”.
People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m also enjoying the conversations about the future of marketing, media and public relations in this community of practice that I started on Facebook. It’s a wonderful community act of craft.
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. I haven’t looked back since.
Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and localtransportation officials about how and why these incidents happened. Instead, the public responded by trying to disable the robotaxis from working and transportation officials pulled Cruise’s testing license.
I’ve found that clients truly appreciate when you give them access to your network.For example, our city’s publictransportation organization is one of our social media clients. When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion.
Personally, I am most proud of our Women in Transportation series at FleetOwner. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. Women in Transportation 2022: Trailblazers in trucking. What story or stories are you most proud of?
Harrison is an adventure and commercial pilot, cancer survivor, and public speaker based in England. In addition to commercial flying, Amanda has had exhilarating experiences in jet charter flying, transporting high-profile individuals to various glamorous destinations worldwide.
Most of the discussion around working in public relations concerns starting out in the occupation. But very rarely is attention given to decisions made later in a career, and what opportunities and considerations apply to public relations practitioners faced with winding down or winding up their working lives.
Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). Transportation: $623. Manage social media influencer programs (many times). Create reports and track social analytics on a monthly basis (absolutely).
8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. Extreme views polarise public discourse. Lack of sleep and fear of missing out are cited as negative factors. The conversation about user privacy is growing louder. Regulators are mandating policy such as GDPR in the EU.
Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This ripple effect dominates local news coverage. Its all the local press wants to talk about.
When he was charged for a third bag, he decided to alert a local newspaper. The public reacted as they are now. The military will also ship excess items on its own transportation. My experience involved one soldier, in 2009 I think. He neglected to follow the policy and get approval and he had to cover the cost.
Colvin claimed he provided a “ public service ” by exploiting market inefficiencies and redistributing products to other parts of the nation where they were needed more. However, our awesome bakery and transport teams have been working around the clock to make and move truckloads of extra product to our warehouses.
Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. I love to work out at the gym nearby and ride my bike on local roads. I eschew corporate titles, and simply refer to myself as a freelance writer.
Being a member of the sustainability taskforce, my carbon footprint is something I’m quite conscious of, and I’m a staunch believer in using publictransportation or manual travelling in my daily life. “In In Prague, this was no different. It’s a delightful way to learn from each other and strengthen our bonds.”
Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?
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