Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video. Short form video has doubled in 12 months to more than 1.5 12% of people source news from Twitter, 21% from YouTube and 43% from Facebook.

Report 81

Report YouTube Privacy Web 81

Waxing UnLyrical

JULY 18, 2019

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. manual social media searching, local news, niche publications, community events, etc., Connect with Lauren on LinkedIn or Twitter. Influencers and brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Beyond PR

MAY 2, 2017

You can now combine up to ten photos or videos into one post. Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Social Media 78

Social Media Media Local Pitching 78

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for MTV. If you weren’t doing what you do now, you’d be…(TMB) an architect.

Employee 86

Employee Internal International Training 86

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” CEO of Likeable Local.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

JANUARY 17, 2022

Use Graphics, Video, and Images. Video is even more effective when it comes to the odds of getting your press releases covered. For instance, if your target audience matches Twitter user demographics, ensure the outlet you use offers PR publication to location- and industry-specific Twitter handles.

Radio 105

Radio Local Writing Newspapers 105

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. The Popeyes Twitter channel (with only 182,000 followers compared to Chick-fil-A’s 1 million) used a David vs. Goliath strategy to crush its rival thanks to a far more engaged social following.

Twitter 105

Twitter Marketing Social Media Viral 105

Journalistics

NOVEMBER 20, 2014

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot. I’ll take it.

Journalism 52

Journalism Writing Sports Meeting 52

The Stalwart Blog

APRIL 26, 2020

If you haven’t seen any of the prior shows, feel free to visit our library, which is in the Video tab on the Lake Forest Chamber page. There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. They’re just looking for news blurbs.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. Twitter: How many followers do they have? Are they using Twitter for “calls to action?” Curated video content.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey. A lot of things.

Media 112

Media Journalism Report Video 112

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Now, though, there’s more video content to compete with and more limits on the types of branded content a newsroom will take. Needless to say, it’s all a bit overwhelming. .

Strategy 40

Strategy Media Radio How To 40

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. Typically that should include blogs, podcasts, video, digital, print, and social. 6 I need to know what people are saying about me on Twitter and other social media platforms. 9 I need to monitor radio and TV coverage. 10 I need to monitor podcast mentions.

Measurement 52

Measurement Communications Survey System 52

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. Newspapers and radios, too. This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. We write in a completely different language on what used to be Twitter, now called X. Why reporters?

Newspapers 59

Newspapers Social Media System Writing 59

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. For one thing, your local newspaper might not be the best fit for the story.

Publicity 82

Publicity Small Business Advertising Advertising 82

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. We took the ducks and launched two strategies: Increase awareness of the YESS Duck Derby by encouraging local media to spread the word of the event on their own social media platforms; and.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. Twitter: How many followers do they have? Are they using Twitter for “calls to action?”. Curated video content. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Bad Pitch Blog

MAY 20, 2010

Or at least, her Twitter avatar leads us to believe that’s the case. We knew whatever Retrevo did on the PR front had to compete in the crowded space of tech-related news pitches, ideas, and stories, which are often dominated by companies like Apple, Google, Facebook, Twitter, YouTube and Amazon. Follow Retrevo on Twitter: @retrevo.

Pitching 49

Pitching Fashion Report Twitter 49

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. Being first is more important in newsrooms than being factual.

Publicity 93

Publicity Media Facebook Newspapers 93

Presspage

SEPTEMBER 18, 2017

Yet, according to CNN , hundreds of stranded Texans sought help by posting on Facebook and Twitter. The Wall Street Journal reports on incidents of users taking the unusual step of sharing their full names and addresses across public channels like Facebook and Twitter. It is also reported that 9 radio stations went out of service.

Social Media 122

Social Media Communications Crisis Media 122

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Beyond PR

AUGUST 5, 2016

Companies like AT&T parked complimentary charging stations in strategic locations around the conventions, and Twitter and Cleveland Clinic were among the organizations that gave out cell phone-charging sticks. What about if you’re a local business, whose city has been taken over by an event? or How Old Are You? (I’m

Marketing 40

Marketing Interviews Creativity Groups 40