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How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

PR for Anyone

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. Remember to think of what matters in real estate during the general season and then be more specific month-to-month.

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Communications Needed to Navigate the Real Estate Commission Crisis

David PR Group

Within the residential real estate industry, a pivotal shift is underway, one that could redefine the landscape of buying and selling homes in the United States. For a more detailed explanation, I suggest reading a great article by real estate reporter, and friend of mine, Jeff Ostrowski and his colleague at Bankrate here.)

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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. People upsizing?

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Importance of PR in Today's Uncertain World

PR for Anyone

Here are some successful pitch ideas we used this past week that elicited immediate response from journalists: 1) Real estate – when the Fed dropped interest rates, it crushed the stock market but proved incredibly valuable to the real estate market (NBC). It will just be less in-person events and more online ones.

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What to Pitch the Media in Spring

PR for Anyone

This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday?

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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She lost a son to suicide.

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4 Keys to Distributing Public Service Announcements

Cision

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. The real estate adage “location, location, location” is also relevant to PSA distribution.

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