article thumbnail

7 ideas for building customer references in B2B tech

Sword and the Script

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. And it works well for most things – the one exception and it’s a big one – is customer references.

B2B 141
article thumbnail

How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Make A PR Impact With International Media

ImPRessions - Crenshaw Communications

However, figuring out the best way to localize the language in a release — whether it’s with graphics that might hit home on a local level, or a reference to local standards or regulations — will help it resonate with local audiences. . Learn local media and publications.

article thumbnail

Where can I find clients who need my PR services?

Remote PR Jobs

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

article thumbnail

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Stores and restaurants wised up quickly: hordes of Pokemon Go players were walking by their locations daily. What better audience to capture?

Trends 319
article thumbnail

How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Paid Media. Earned Media.

article thumbnail

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. References. In conclusion. Now we leave it to you. 1 (Printed in Wikipedia, “Lorne M.

Education 270