PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Have you had success getting your news in your local paper?

Local 78

Local Company How To Training 78

Cision

MARCH 7, 2017

AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. For example, when looking at sports reporters, they could identify if they were writing solely about baseball or if they were looking for “out of the box” (no pun intended) stories such as a Box Derby Race.

Case Study 197

Case Study Sports Pitching Local 197

PR for Anyone

MARCH 31, 2020

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized.

Real Estate 214

Real Estate Video Report Twitter 214

Cision

APRIL 25, 2017

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

Facebook 303

Facebook Newspapers Local Crisis 303

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Libby is a free app that connects to my local public library system (and probably yours too). Typically, I like to dive into trends and industry studies and reports.

Google 156

Google Course Survey YouTube 156

Prowly

DECEMBER 11, 2024

As a pro with 15 years of experience, Sandra knows that hyper-targeting local and niche outlets is way more effective than: mass send-outs, because they annoy journalists and damage relations, pitching major but irrelevant news outlets, because its a waste of time, and badly-researched pitches, because they have low engagement rates.

Pitching 104

Pitching How To Media Tools 104

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID.

Report 102

Report Automotive Media Local 102

Sword and the Script

SEPTEMBER 24, 2024

Local groups – often facilitated through platforms like Meetup – are another opportunity. In this case, I’d interview the customers and write up a contributed article to pitch. These have included reporters, influencers and yes, even customers. We shifted the conversation to sharing expertise.

B2B 141

B2B Case Study Study Conference 141

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Reporters use these clear directions to weed out the people who aren’t paying close attention. In addition to hitting all the items on the reporter’s checklist, you’ll also want to be concise and get to the point quickly. Respond Thoughtfully.

How To 279

How To Media Pitching Creativity 279

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. If so, how? Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

Marketwired

FEBRUARY 9, 2016

Reporters do use Twitter and other social media channels to find stories, but only if the source behind them is known and trusted. Of course if you create a Twitter account a couple of days before and start pitching multiple reporters with a spammy tweet or DM, you can count on it being brushed off as spam.

Twitter 100

Twitter Pitching Report Local 100

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.

Marketing 90

Marketing Pinterest Radio Instagram 90

Communications Conversations

APRIL 21, 2020

I’m sad to report that most people aren’t regular LinkedIn users. Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). I write one of the longest-running PR and social media blogs in the country.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. *Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency International Internal Pitching 192

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Humans are visual learners.

Infographics 154

Infographics Travel Product Launch Video 154

The Proactive Report

MARCH 14, 2017

Data and measurement has become an integral part of PR reporting today. You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization. PR Measurement Tips. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 193

Communications Sports Journalism Fashion 193

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” When did you first become interested in writing poetry?

Writing 122

Writing Creativity Local Pitching 122

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. Beyond that, get to know your local media outlets. With press releases, think who-what-when-where-how.

Writing 83

Writing Company How To Apparel 83

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner. ” This is a very experienced reporter and editor.

Report 92

Report How To Ethics Nonprofit 92

Cision

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. It’s a pizza party, not a state dinner. Map Your Destination. Hit the Road.

Blogging 215

Blogging Company Engineering Airlines 215

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.

Writing 78

Writing How To Product Launch Crisis 78

Cision

JULY 11, 2017

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Maybe you work closely with a local TV station and need to consider broadcast monitoring. Adjust Your Targeting: Use specific audience data gleaned from analytics reports to refine your targeted communications.

How To 265

How To Media Software Agriculture 265

Buzzstream

JANUARY 21, 2025

Advance (Cond Nast, Advance Local) 79 silive.com Advance (Cond Nast, Advance Local) 80 syracuse.com Advance (Cond Nast, Advance Local) 80 glamourmagazine.co.uk Gannett 52 reporter-times.com Gannett 52 thescottishfarmer.co.uk AxelSpringer 20 blau-magazin.de AxelSpringer 24 shopalike.fi AxelSpringer 25 shopalike.se

Data 71

Data Local Groups Corporate 71

Flack's Revenge

AUGUST 6, 2019

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest. From Hero to Zero.

Corporate 198

Corporate Branding Brand Agriculture 198

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Karlie: Writing is still key, along with planning and being organized. I uncovered the perfect news angle and something clicked for me.

Leadership 159

Leadership Conference Local International 159

Cision

JULY 28, 2016

The tone of your press release should match the industry you are writing for. You only need to appeal to a select few – those who you want to write about your brand. If you want your local paper to cover your news, write your release with their style in mind. Here are three tips to get you started: 1.

Local 120

Local Writing Industry Creativity 120

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 73

Meeting Report Media Newspapers 73

PR for Anyone

SEPTEMBER 10, 2020

One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with. This week, I want you to put yourself in the shoes of a reporter and to share why you can be so valuable to them.

Publicity 130

Publicity Television Pitching Resources 130

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. local time.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. I wanted to be a reporter for as long as I can remember. I was fortunate enough to live my dream for more than 25 years and report on some amazing stories. What was behind your decision to switch from journalism to PR?

Journalism 120

Journalism Newspapers Writing Report 120

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance.

Pitching 120

Pitching Newspapers Writing Local 120

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. Cultivate Media Relationships Dont wait for big newsstart building relationships with reporters early.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 154

Employee Print Writing Survey 154