PR for Anyone

MARCH 21, 2020

to retail to small business, big business, even Wall Street. The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. Right now, every single industry is being affected by Covid-19 (coronavirus).

Real Estate 290

Real Estate Skype Radio Pitching 290

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Cision

JUNE 22, 2017

Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? According to local media , the protests won’t keep Starbucks away – can anything?

Branding 136

Branding Brand Local Hotels 136

NewsWhip

APRIL 6, 2023

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. This story spread across local media earning 56k engagements to six different articles. Coverage included articles from several Fox outlets such as Fox 5 New York , and Fox LA.

Retail 78

Retail Branding Brand Local 78

Stephen Waddington

MAY 9, 2020

Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Where lots of restaurants have simply shut down, Elder & Wolf is local restaurant in Whitley Bay that has reskinned its website and is operating home deliveries from its menu via WhatsApp. It’s a fine line to tread.

Branding 157

Branding Brand Travel Government 157

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Retail Travel 118

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Cision

JUNE 21, 2016

You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A She has 15 years of experience in public relations and marketing, touching a wide variety of industries from real estate, retail and tourism to nonprofit, health care and business services.

Branding 189

Branding Brand Real Estate Tourism 189

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116

Corporate Retail Policies Employee 116

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. For Aiyer, who previously worked in the U.S. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

Agility PR Solutions

APRIL 25, 2021

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture.

Consumer 86

Consumer Industry Travel Retail 86

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts).

Instagram 146

Instagram Case Study Branding Brand 146

Agility PR Solutions

FEBRUARY 21, 2021

adults, consumers are doing their part to support small businesses, with 53 percent buying from local restaurants and 33 percent shopping at local retailers—specifically to support […]. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Branding 78

Cision

JANUARY 16, 2017

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

Presspage

FEBRUARY 9, 2018

The team must communicate in the local language for each market. But also means providing information relevant to local markets that go beyond simply translating domestic content. PressPage allows them to create a global newsroom infrastructure in line with corporate identity, but with a localized touch.

Energy 83

Energy Strategy Local Retail 83

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Read more ). How to Grow Your Online Reviews & Maximize their Benefits.

Retail 100

Retail Customer Service Google Reputation 100

ImPRessions - Crenshaw Communications

MAY 18, 2018

REI’s “opt outside” campaign, in which it closed its stores on black Friday and urged people to go outside, was a compelling social activism campaign that in turn helped REI separate itself from other outdoor retailers. Over 1400 people ventured in to see how locals live. PR helps fosters brand immersion.

Branding 149

Branding Brand Storytelling B2B 149

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

Creativity 120

Creativity SEO Mobile Journalism 120

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

Stephen Waddington

JULY 7, 2020

Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow. Education, health, mobile, online retail, safety and technology have all grown during lockdown. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Where is the opportunity? Good luck.

Agency 92

Agency How To Tourism Retail 92

ImPRessions - Crenshaw Communications

AUGUST 9, 2016

It’s often helpful to include start dates in pitches that are localized to a particular city or state. Again, publications are looking for timely content and willing to publish cogent, well-written pieces on everything from what’s new in campus security to better ways for retailers to profit from the season.

Fashion 120

Fashion Survey Pitching Retail 120

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Retail Newspapers Sports 120

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 96

Strategy Branding Brand SEO 96

PRSay

APRIL 15, 2019

She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities. Throughout her career, she has managed several high-profile brands in the technology, retail, hospitality and nonprofit sectors.

Nonprofit 119

Nonprofit Conference Study Retail 119

PRSay

AUGUST 15, 2019

They’re health care professionals, retail associates, baristas, truck drivers and construction workers — their workplace is in motion, their home bases are break rooms, bulletin boards and the manager’s office. Encourage local leaders to participate, expand reach by including more voices and watch as grassroots momentum builds.

Communications 109

Communications Employee Enterprise Local 109

Bianchi Biz Blog

SEPTEMBER 9, 2024

In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper.

Meeting 91

Meeting Automotive Newspapers Media 91

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Branding 78

Branding Brand Retail Viral 78

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete: RedShift Writers, a local business messaging firm, led the charge. Disclaimer: Fresh and Fluffy is a client of RedShift Writers.

Local 100

Local Writing Retail Meeting 100

Landis PR

MAY 17, 2021

Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. Hot topics right now are logistics, supply chain and merchandising ideas at retail. What types of stories, trends or issues are on your radar now?

Meeting 92

Meeting Media Retail Radio 92

Agility PR Solutions

JUNE 2, 2019

How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated, executed and confirmed.

Retail 66

Retail Software Local Study 66

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 In general, you'll struggle less to get attention from your key audiences. And this spans beyond products.

Branding 104

Branding Brand How To Measurement 104

MaccaPR

FEBRUARY 19, 2018

What about a local gym owner posting photos of members stretching upside down in their black spandex? In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL.

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. For a local business, the locations choices are critical. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. For a local business, the locations choices are critical. Here’s why.

Facebook 100

Facebook Banking Retail Local 100