5W PR

OCTOBER 17, 2024

The holiday season is a prime time for toy sales when retailers and manufacturers strive to capture the hearts and wallets of eager consumers. Additionally, the holiday season is marked by a surge in gift-giving, making it a prime opportunity for toy retailers to capitalize on shoppers’ generosity.

Strategy 78

Strategy Mobile Marketing Retail 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now? Maybe Hy-Vee did both. But the most PR-powerful gesture may have been by Yum Brands.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. Newer forms of media – a game changer.

Media 310

Media Retail B2B Journalism 310

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 89

Meeting Marketing Print Local 89

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Branding 78

Branding Brand Retail Viral 78

Bianchi Biz Blog

SEPTEMBER 9, 2024

In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper.

Meeting 89

Meeting Automotive Newspapers Media 89

Agility PR Solutions

FEBRUARY 21, 2021

adults, consumers are doing their part to support small businesses, with 53 percent buying from local restaurants and 33 percent shopping at local retailers—specifically to support […]. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Branding 78

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Retail Travel 118

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 93

Strategy Branding Brand SEO 93

Agility PR Solutions

APRIL 25, 2021

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture.

Consumer 86

Consumer Industry Travel Retail 86

NewsWhip

OCTOBER 24, 2023

But in September it was Shaq’s relationship with big retailers that brought the headlines, both in earned and social media. First in earned coverage, multiple outlets reported on the star unexpectedly buying a $1,200 phone for a stranger at a local Best Buy in Lafayette, Louisiana.

Reddit 78

Reddit Brand Branding Film 78

Prohibition

JANUARY 25, 2023

Prohibition is thrilled to announce it has been appointed by The UK’s largest independent online cake retailer Sponge.co.uk We will provide retained PR support, targeting B2C and B2B opportunities for the retailer. Sponge.co.uk , based in Holt, Norfolk, hand-makes its cakes and brownies using quality, local ingredients.

Retail 62

Retail B2C Creativity B2B 62

Wadds Inc.

NOVEMBER 8, 2024

They’re spread across every region and sector, from manufacturing to retail, healthcare to creative industries. 4 Create local hubs where growth happens Physical spaces where scaleups can access talent, investors, mentors and peer networks are vital to scaling success. They grow by more than 20% annually and generate £1.4

Policies 52

Policies Government Resources Local 52

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? According to local media , the protests won’t keep Starbucks away – can anything?

Branding 136

Branding Brand Local Hotels 136

Bianchi Biz Blog

AUGUST 22, 2024

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. It’s important to note that these local publications are particularly keen on news that has a direct impact on the local industrial, social, and cultural fabric.

Fashion 69

Fashion Automotive Marketing Public Affairs 69

NewsWhip

MARCH 24, 2021

Second-hand sales have been steadily growing in retail for years, particularly within the luxury category, watches and jewelry. Her company acquires the plastic scraps left over from local factories. This is the waste of the waste, the material that can not be processed and was destined for landfills and local water supplies. .

Chemicals 148

Chemicals Retail Facebook Local 148

Stephen Waddington

JULY 7, 2020

Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow. Education, health, mobile, online retail, safety and technology have all grown during lockdown. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Where is the opportunity? Good luck.

Agency 92

Agency How To Tourism Retail 92

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Local economy is not as bad as it may look based on just the indicators. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 105

Marketing Newspapers Print Corporate 105

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. For Aiyer, who previously worked in the U.S. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

Agility PR Solutions

JUNE 2, 2019

How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated, executed and confirmed.

Retail 66

Retail Software Local Study 66

PR for Anyone

MARCH 21, 2020

to retail to small business, big business, even Wall Street. The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. Right now, every single industry is being affected by Covid-19 (coronavirus).

Real Estate 290

Real Estate Skype Radio Pitching 290

Presspage

FEBRUARY 9, 2018

The team must communicate in the local language for each market. But also means providing information relevant to local markets that go beyond simply translating domestic content. PressPage allows them to create a global newsroom infrastructure in line with corporate identity, but with a localized touch.

Strategy 83

Strategy Energy Local Retail 83

NewsWhip

JANUARY 19, 2024

Regardless of whether or not Musk believed his comments were responsible for these decisions, companies kept leaving, and soon a flood of articles were published reporting that Walmart was next in line, with Reuters having the top story about the retailer overall.

Advertising 78

Advertising Advertising Branding Brand 78

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116

Corporate Retail Policies Employee 116

5W PR

APRIL 13, 2022

For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Data 88

5W PR

JUNE 26, 2023

Planning Holiday Campaigns As early as July 4th, Halloween decorations can be found at local stores, causing a stir among shoppers searching for summer essentials. Other brands can also benefit, not just retailers. The sight of pumpkins and ghoulish ornaments may be unsettling, but it prompts thoughts of upcoming holidays.

Branding 78

Branding Brand Retail Strategy 78

Landis PR

MAY 17, 2021

Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. Hot topics right now are logistics, supply chain and merchandising ideas at retail. What types of stories, trends or issues are on your radar now?

Meeting 92

Meeting Media Retail Radio 92

Cision

JUNE 22, 2017

Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Public information Local government, health services and blue light services have redirected all communication to providing public information that supports the government’s response to the COVID-19 crisis. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

JULY 21, 2020

That includes broadband, cloud services, DIY, gardening, groceries, and online retail. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies. COVID-19 proof categories Some sectors have been wholly unaffected by the COVID-19 lockdown and are booming.

Crisis 78

Crisis Agency Enterprise Local 78

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

Cision

JANUARY 16, 2017

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

PRSay

NOVEMBER 21, 2022

A 120-year-old retailer, JCPenney has long had a presence in small communities across America. The company’s philanthropic efforts support charities at local and national levels — and provide stories for the 18 people in Sing’s integrated communications and philanthropy teams to tell. Comms and philanthropy both feed into that.

Leadership 60

Leadership Conference Retail Storytelling 60

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Read more ). How to Grow Your Online Reviews & Maximize their Benefits.

Retail 100

Retail Customer Service Google Reputation 100

PRSay

AUGUST 15, 2019

They’re health care professionals, retail associates, baristas, truck drivers and construction workers — their workplace is in motion, their home bases are break rooms, bulletin boards and the manager’s office. Encourage local leaders to participate, expand reach by including more voices and watch as grassroots momentum builds.

Communications 108

Communications Employee Enterprise Local 108