Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. There’s a sign on the front door limiting the number of people in the shop for social distancing. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting.

Tourism 118

Tourism Fashion Retail Travel 118

NewsWhip

APRIL 6, 2023

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. We’ve often seen new flavors, and specifically brands collaborating to create fun or odd ones, receive a large amount of public interest to media coverage and on social media.

Retail 78

Retail Branding Brand Local 78

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. By monitoring social media mentions and brand tags.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116

Corporate Retail Policies Employee 116

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical, demographic, and social distinctions all play major roles.

Meeting 90

Meeting Print Marketing Local 90

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. What I love about this blog is it isn’t really a PR/social media blog.

Social Media 68

Social Media Blogging Media Airlines 68

ImPRessions - Crenshaw Communications

MAY 18, 2018

REI’s “opt outside” campaign, in which it closed its stores on black Friday and urged people to go outside, was a compelling social activism campaign that in turn helped REI separate itself from other outdoor retailers. Over 1400 people ventured in to see how locals live. PR helps fosters brand immersion.

Branding 149

Branding Brand Storytelling B2B 149

Lauri Pehar Borsh

MARCH 26, 2014

I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself. A study on the 1940 U.S.

Marketing 83

Marketing Retail Social Media Software 83

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

Creativity 120

Creativity SEO Mobile Journalism 120

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Branding 78

Branding Brand Retail Viral 78

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 94

Strategy Branding Brand SEO 94

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie.

Film 130

Film Marketing Sports Hotels 130

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Little known fact: You led social media management for the Business Journal during your time there.

Radio 167

Radio Journalism Interviews Energy 167

Waxing UnLyrical

JULY 18, 2019

We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo. manual social media searching, local news, niche publications, community events, etc., channel and content optimization, and diversity and reach across audiences.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Facebook Preferred Audience. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Facebook Preferred Audience. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

NewsWhip

OCTOBER 24, 2023

But in September it was Shaq’s relationship with big retailers that brought the headlines, both in earned and social media. First in earned coverage, multiple outlets reported on the star unexpectedly buying a $1,200 phone for a stranger at a local Best Buy in Lafayette, Louisiana.

Reddit 78

Reddit Branding Brand Film 78

Shift Communications

SEPTEMBER 8, 2017

The Better Health Tour – a cross-country tour aimed at gathering local health innovators to discuss fostering innovation – was launched as an answer to this challenge. At each stop, disruptors, customers and McKesson veterans gathered to share insights on how to drive healthcare innovation locally and nationally.

Healthcare 79

Healthcare Leadership Local Retail 79

The Stalwart Blog

MARCH 22, 2017

That’s true as much for the local coffee shop as it is for online retailers like Zappos. All of your marketing initiatives — be it social media, email, PR, advertising, SEO and the like — must showcase your human side on some level and show how your core values align with your company.

Marketing 68

Marketing Retail SEO Instagram 68

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Local economy is not as bad as it may look based on just the indicators. Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1.

Marketing 107

Marketing Newspapers Print Corporate 107

Bianchi Biz Blog

AUGUST 22, 2024

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. The presence of numerous regional media outlets, alongside national ones, enables businesses to target their communications effectively across different parts of the country.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

NewsWhip

JANUARY 19, 2024

Regardless of whether or not Musk believed his comments were responsible for these decisions, companies kept leaving, and soon a flood of articles were published reporting that Walmart was next in line, with Reuters having the top story about the retailer overall. million engagements on the platform.

Advertising 78

Advertising Advertising Branding Brand 78

Shift Communications

FEBRUARY 23, 2017

They also provide great content for repurposing on social media, blogs and elsewhere. Don’t forget about local media! Launching a new initiative that’s poised to impact the local community? Don’t forget about your local media. Does your business have some impressive growth numbers to share?

Local 68

Local Mobile Corporate Retail 68

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Within a year, I was running the social media department. She manages the reputations of clients in a multitude of industries including technology, retail, education, automotive and telecommunications. Connect with Anna on LinkedIn.

Telecommunications 84

Telecommunications Automotive Study Retail 84

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets.

How To 98

How To Newspapers Analytics SEO 98

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. When we are suffering through the bone-chilling cold it is winter in Cincinnati, we practically live at Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Media Relations 98

5W PR

JANUARY 8, 2019

Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. Pop-up shops can include a media day with exclusive content prior to opening to the public.

Branding 74

Branding Brand Instagram Fashion 74

Buzzstream

DECEMBER 30, 2024

I might use a social media tool depending on my target demographic. Or maybe local stores are running out! You can search trends based on category: This plays directly into our previous step of identifying areas of expertise and relevance. For instance, TikTok is huge with Gen Z. Thats an emotional hook!

Pitching 62

Pitching Trends Google Data 62

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them.

Engineering 67

Engineering Reputation Social Media SEO 67

Communications Conversations

SEPTEMBER 15, 2020

It’s an interesting one in that it’s not wholly tied to social media, as many lists are. To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. Trend-setters –and again, not just social media trend setters.

Agency 78

Agency Trends Social Media Local 78

Stephen Waddington

MAY 16, 2019

Her role ranges from drafting reactive statements to working on campaigns for press and social media. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Radu described how he’d needed to get to grips with a wide range of tools and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60