Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

Creativity 120

Creativity SEO Mobile Journalism 120

PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy.

Small Business 98

Small Business Writing Engineering Infographics 98

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. You could write a story around it and then do some link outreach to major pubs in each country. This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

DECEMBER 30, 2024

As I write this, the top trending weather-related news is snow in Wisconsin: Imagine I represent a large-scale home improvement chain that sells equipment like snow shovels and rock salt. Or maybe local stores are running out! Give the journalist everything they need to write a compelling story. Lets look at an example.

Pitching 62

Pitching Trends Google Data 62

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Travel media reported on hotels decorated in the style of Barbie.

Film 130

Film Marketing Sports Hotels 130

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. ” – Jennie Bev, writing in Psych Central. Practical value.

Energy 120

Energy Viral Storytelling Community 120

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. Others may run it verbatim! You Control the Message.

How To 98

How To Newspapers Analytics SEO 98

Shift Communications

FEBRUARY 23, 2017

He not only agreed to speak with our client, but wound up writing an entire profile piece dedicated to their partnership with Microsoft. Don’t forget about local media! Launching a new initiative that’s poised to impact the local community? Don’t forget about your local media. Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

Cision

AUGUST 10, 2015

Dragon NaturallySpeaking retails for $99. This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Use the Pomodoro Technique. Enter the Pomodoro technique.

Software 120

Software Mobile Video Examples 120

ZudePR

NOVEMBER 21, 2019

I feel like it’s the book if I had the guts to write my own book, that I would have written this.”. NOTES FOR EDITORS: The English language paperback version of RESET sells on Amazon UK at a recommended retail price of £9.99. I decided I’d be better off doing this myself, locally, if at all. I absolutely loved it.

Financial 25

Financial Retail Blogging Writing 25

The Stalwart Blog

MARCH 2, 2017

The individual was to represent a line of similar complaints many of the network's local stations were getting about a particular product line. All furniture retailers were getting targeted. The story wasn't unique to Jerome's. My client thought otherwise.

Report 60

Report Retail Interviews Local 60

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

Marketing 60

Marketing B2B Local Customer Service 60

Shift Communications

DECEMBER 6, 2016

Recently, a retail property represented by SHIFT became the preferred venue for live Black Friday coverage in a number of major cities because of this kind of proactive invitation. Early Outreach : Write the media alert, pitch and start outreach three-four weeks before major calendar moments. Are there areas media cannot film?

How To 60

How To Film Pitching Guidelines 60

Buzzstream

JANUARY 15, 2025

So, as we started collecting that, we started seeing trends within the market generally, which is kind of what we were after, but also individual retailers, right? And so we just started writing them down and eventually stumbled across a couple of sites that have. Does it get passed off to writers who are going to analyze and write it?

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

JUNE 20, 2018

Retailers could easily create content around particular branches and stores, earning local links and media mentions. Our readers don’t tend to love higher end materials, so writing an article about how to care for expensive alpaca or cashmere yarn would not have done as well for our intended audience.

Retail 70

Retail Case Study Examples Community 70

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Communications Conversations

FEBRUARY 27, 2018

In particular, I’ve enjoyed recent posts on over-servicing clients , tips and tricks for content distribution and writing prompts for when you’re stuck over the last couple months. Lately, however, it does seem like Gini is writing more about the business of running an agency. Scott Monty’s Full Monty E-newsletter.

Social Media 68

Social Media Blogging Media Airlines 68

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Write a white paper or research report on a topic related to your industry. 3 Nordstrom, Inc. 2021, September 8). Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. Others may run it verbatim! You Control the Message.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. Others may run it verbatim! You Control the Message.

How To 52

How To Newspapers Analytics SEO 52

Bianchi Biz Blog

JANUARY 24, 2022

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. I did that for a fair number of years, covering the local music scene and any big national acts making a tour stop in town.

Meeting 77

Meeting Automotive Media Technology 77

MaccaPR

FEBRUARY 25, 2015

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Buzzstream

JULY 10, 2024

If, you know, I will very very confidently sit here and say if links did not have a positive impact on SEO, there is no way in hell that a furniture retailer would sell pretending to be an expert on the interpretation of Taylor Swift lyrics. Suppose we discuss the local news sites in the US, for example. There is no way.

Digital PR 98

Digital PR SEO Google Travel 98

Norton's Notes

MAY 13, 2015

Over the years, he’s worked with large, Fortune 500 clients like Select Comfort, Walgreens, General Mills and Deluxe, as well as smaller, more local organizations like UCare, Minnetonka Public School District and Bike Walk Twin Cities. 1) Write every day. What is your area of specialism/industry? What are you passionate about?

Interviews 28

Interviews SEO Blogging Writing 28

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. I recommend this. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

MaccaPR

JANUARY 15, 2019

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” 5 - From Red Carpet to Retail.

Marketing 78

Marketing Viral Consumer Branding 78

Buzzstream

SEPTEMBER 17, 2024

In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.” As I write this, you can see several new trends in the US within the past 24 hours. Maybe we have an existing guide about managing large sums of money, like Ellevest writes about there.

How To 62

How To Pitching Trends Construction 62

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Are you a member of your local Chamber of Commerce? Let the media know.

Web 40

Web Pitching Local Writing 40

MaccaPR

JANUARY 15, 2019

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” 5 - From Red Carpet to Retail.

Marketing 48

Marketing Viral Consumer Branding 48

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

APRIL 25, 2017

We tend to think the retailer was being intentionally provocative, given its history of controversial products (see: Kent State splattered sweatshirt ), so we give it a failing grade on this one. Unfortunately, Urban Outfitters isn’t the only retailer to launch a product that reminded some of Nazi Germany.

Retail 168

Retail Course Local Branding 168