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Tis the Season for Client Gifts

Solo PR Pro

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. Custom Artwork or Decor Commissioning a piece of artwork or decor from a local artist can be a distinctive and personal gift.

Local 96
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The Importance of Networking in Public Relations

5W PR

Attending networking events Participate in industry conferences, seminars, and webinars. Global and international PR networks Networking isn’t confined to local or national boundaries. Editors are more likely to consider stories from familiar faces. Active listening When engaging with others, listen actively.

Publicity 103
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118
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Back to School: 4 Resources to Brush Up on Marketing

Cision

Local branches often offer webinars on marketing, and you can connect with a marketing expert who can mentor you through big marketing decisions. This site has articles, podcasts, seminars, tutorials, guides and reports on every facet of marketing, from customer behavior to mobile marketing. It’s a small price to pay.

Resources 120
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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160
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Fall into Business Development

Solo PR Pro

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Educate your target audience.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.