Bianchi Biz Blog

NOVEMBER 14, 2022

I’d be remiss if I didn’t mention the travails of charging a Chevrolet Bolt EV to get back and forth to the annual CAR Management Briefing Seminars in Traverse City, MI. Y ou can follow Bob on social media on Twitter & LinkedIn. And somewhere back in time, I was an elected school board member.

Automotive 82

Automotive Engineering System Media 82

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. For example, choose networking and LinkedIn, or email marketing and social media. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

wiredPRworks

NOVEMBER 2, 2017

Barbara Rozgonyi is a recognized social media industry thought leader and founder of CoryWest Media, a strategic marketing consultancy that has worked with a wide range of companies, including Fortune 500 enterprises, small businesses and entrepreneurs just to name a few. How to use PR as an ideal client match-maker. •

Enterprise 45

Enterprise Small Business Social Media System 45

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. It was a wild success with thousands of registrations and an absurdly high volume of exposure across news, blogs and social media.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Beyond PR

MARCH 17, 2016

Social Media Marketing. For businesses, social media provides a means to communicate directly and honestly with audiences. Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels.

Marketing 40

Marketing Small Business Web Nonprofit 40

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I’m deeply interested in what’s going on in the world outside my field or specific sector, and find it shocking when PR colleagues says they don’t follow the media—I do hear that!

Energy 53

Energy Measurement Internal International 53

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. Get out of your media bubble. There are now five PR people for every working journalist. Step up support for “real” news outlets.

Journalism 209

Journalism Radio Local Study 209