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Destination Marketing in 2025: PR Tips to Drive Tourism

5W PR

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Instead, destinations must prioritize storytelling that evokes emotion and creates a sense of place. Give voice to local residents and businesses.

Tourism 78
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Sustainable Travel Marketing: Engaging the Eco-Conscious Traveler

5W PR

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78
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What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State

PRSay

How do travel and tourism relate to the Ohio Restaurant Association and your role there? In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination. How does travel and tourism helps support Association members? Who doesn’t love going out to eat?

Tourism 112
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Bring it on! How is the show promoted?

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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 92
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Curacao Tourist Board tells their story

Presspage

Along with their local office, Curacao Tourist Board also has overseas offices in The Netherlands, Germany, Brazil, Australia, United States, and Canada. Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. After the demo, I was convinced.

Tourism 122
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How to Tap Into Culture for Travel PR Strategies

5W PR

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78