Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content.

B2B 98

B2B Trade Shows Survey Study 98

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. I remember there was a great hot dog place nearby, a local institution called Callahan’s. I am grateful for my engineering background; it has served me well in technology communications. That was 35 years ago.

Engineering 149

Engineering Trade Shows Local Interviews 149

PR Fuel

AUGUST 23, 2020

Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.

Biotechnology 82

Biotechnology Agriculture Sports Local 82

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. So how do you decide whether to take a risk? About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. Influencers can be your brand’s ticket to: Local leverage. Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

PR Fuel

JUNE 9, 2021

Let people know if you’re involved in local events, sports teams, or other inspiration events. Community Involvement. If you have a charity or community involvement coming up, use it to portray your brand in a positive light. New Products, Promotions, and Contests. New products and services are always exciting.

Small Business 82

Small Business How To Writing Conference 82

The Hoffman Agency

APRIL 8, 2019

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. That made a lot of sense.

Publicity 28

Publicity Agency Trade Shows Resources 28

MaccaPR

DECEMBER 19, 2016

Online blog posts can drive direct traffic to your landing page, like this recent example from our technology client, RBA, whose expert wrote about the digital workplace topic addressed in the e-book. Guest Author on Blogs – Explore industry-leading blogs in your space to find out if they accept guest posts or blog submissions.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48