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Staying Ahead in the Ever-Changing World of Public Relations: The Crucial Role of Accreditation

PRSay

I sit on PRSA’s Governance Committee and mentor locally. Maintaining my APR helps me stay informed via the various local, regional and national programs that PRSA offers. I admittedly didn’t know if I wanted to pursue my Accreditation in Public Relations (APR).

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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

The city’s infrastructure, including its world-class airport and deepwater ports, along with advanced telecommunications, make it an efficient base for regional operations. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. It’s important to note that these local publications are particularly keen on news that has a direct impact on the local industrial, social, and cultural fabric.

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Want More Fans? See 3 Brands’ Secrets

Cision

Unless you know someone who’s worked at Starbucks or get super chatty with your local barista, you probably don’t know how much Starbucks employees love its workplace or company culture. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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How to Effectively Communicate Your Rebrand

Cision

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.