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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network.

Privacy 294
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How to Effectively Communicate Your Rebrand

Cision

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.

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Want More Fans? See 3 Brands’ Secrets

Cision

Unless you know someone who’s worked at Starbucks or get super chatty with your local barista, you probably don’t know how much Starbucks employees love its workplace or company culture. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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Staying Ahead in the Ever-Changing World of Public Relations: The Crucial Role of Accreditation

PRSay

I sit on PRSA’s Governance Committee and mentor locally. Maintaining my APR helps me stay informed via the various local, regional and national programs that PRSA offers. I admittedly didn’t know if I wanted to pursue my Accreditation in Public Relations (APR).

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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch.

Media 136
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131