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I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.
For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).
A lot of writing and speaking tips recommend avoiding “jargony” words, but we probably aren’t as adept at understanding the words that we use that people don’t understand, or that are possibly too broad to infer the meaning that we intend to convey.
My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. and how transportation companies will start seeing the benefits of repaired highways and bridges.
Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. . “Nerland Co.
The only event to bring together top executives from across the value chain – CPOs, OEMs, autonomous vehicles, transport operators, cities, battery manufacturers and utilities – MOVE provides an unparalleled opportunity to learn, innovate, partner and do business. 5 REASONS TO ATTEND MOVE: 1.
The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.
10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.
Seek out journalists with a proven track record of covering similar destinations or experiences, considering their writing style, online presence, and reach to ensure the message aligns with their content. Briefly introduce the property and highlight aspects that align with the journalist’s interests and writing style.
In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school.
I won’t be learning Mandarin or writing a book during lockdown. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis. It plays tricks with the mind.
If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. You could write a story around it and then do some link outreach to major pubs in each country. This ripple effect dominates local news coverage. Its all the local press wants to talk about.
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. You can learn more about me on this episode of HDT Talks Trucking: [link].
I’ve found that clients truly appreciate when you give them access to your network.For example, our city’s public transportation organization is one of our social media clients. When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion.
In my role today, the most fun stories I get to write come from test-driving trucks. Personally, I am most proud of our Women in Transportation series at FleetOwner. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What story or stories are you most proud of?
Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and localtransportation officials about how and why these incidents happened. Instead, the public responded by trying to disable the robotaxis from working and transportation officials pulled Cruise’s testing license.
8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. 12 On demand and remote work On demand platforms are changing the nature of work, driving efficiencies and disrupting markets as diverse as accommodation, food delivery, transportation. Europe makes up a fifth of the market.
I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.
And so we just started writing them down and eventually stumbled across a couple of sites that have. Does it get passed off to writers who are going to analyze and write it? But our team likes to have the people who are connecting, collecting the data, actually do the analysis and do the writing themselves.
So, I wanted to write about the lessons I have learned from my time in South Africa and how this one experience has helped shape who I am today as a professor. I went to local restaurants and toured the attractions. I went grocery shopping and had to figure out the transportation system for the city. Did I get this?
To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. monthly searches.
Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. More profoundly, the interpersonal nature of Chinese media relations requires a different skillset from PR professionals beyond writing effective stories on paper: How to coordinate a 100-people media event?
Because up until now, and up until 15 years ago, we also had online media, we had websites, we went there to write, but social media has given us this sense of interactivity, meaning we can respond, we can get a response, we can have a conversation, we can share pictures, videos, something that wasn't possible before.
West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Enlisting trusted local leaders. Establishing trust through relationships.
Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. ” In Section 2L.07, Use caution.”
These local efforts are giving her hope. More than 500 communities are working with AARP to make cities more livable for older adults, from improving transportation to funding home modifications. She reflects on writing her book while her children were still home, and how she might have chosen to spend more of that time with them.
Write out your itinerary. A trip like this runs about $15,000/person for 10 nights and 11 days (excluding airfare). I’ve heard so many people who went on safari and saw nothing. Pack light with mix & match outfits and wear your boots on all the small flights. Download the check list.
Write out your itinerary. A trip like this runs about $15,000/person for 10 nights and 11 days (excluding airfare). I’ve heard so many people who went on safari and saw nothing. Pack light with mix & match outfits and wear your boots on all the small flights. Download the check list.
Write out your itinerary. A trip like this runs about $15,000/person for 10 nights and 11 days (excluding airfare). I’ve heard so many people who went on safari and saw nothing. Pack light with mix & match outfits and wear your boots on all the small flights. Download the check list.
From Waymo’s driverless taxis revolutionizing urban transport to the Broadway sensation Oh, Mary! Diners in Barcelona were doused with water pistols held by anti-tourist locals. These stories showcase the creativity, resilience and adaptability that lie at the heart of effective public relations. Lets play, Goldberg said.
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