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Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Is it local, budget friendly travel?
In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.
As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. The travel and hospitality industry has been slower to adopt live video than industries like tech or gaming. Travel is about being there, after all.
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. I also love fashion, music and food, and in fact the travel industry often allows me to tap into these areas of interest. “If
The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.
Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. In the craziness surrounding traveling to and navigating an event, executives will likely be preoccupied leading up to their scheduled press interviews. Prepare a Briefing Book.
Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Planning and booking travel is a full-time job. Trip Actions. BeRightBack (BRB).
In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business.
Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.
Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.
As restrictions have loosened and the world cautiously begins to open up, it felt like the perfect time to check in and see how one of the world’s leading travel brands is planning for the new journey ahead. . These types of trends inform digital content that Marriott Bonvoy Traveler produces. What’s next for the travel industry?
Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. How do travel and tourism relate to the Ohio Restaurant Association and your role there? In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination.
In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By forging strong relationships with travel agents, tourism boards can tap into a wealth of expertise, extensive networks, and customer base to enhance destination marketing efforts.
You get to rub elbows with high-profile people, attend premiers and possibly travel around the world. The post 4 smart tips for starting a local public relations firm appeared first on Agility PR Solutions. But as with many corporate positions, you might reach a point where you want to branch off on your own.
On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. The post Pitches That Placed: How to Pitch Travel + Leisure appeared first on The TypeBar. Louis area. Want more blogs like this?
In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.
But for those who are used to traveling for business and enjoy social connection, the current situation might be causing a lot of extra stress and anxiety. If your expertise is in your local market, talk about that.
Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Storytelling and Content Creation Travel PR is all about crafting and sharing compelling stories that resonate with the target audience.
I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.
Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.
In the ever-evolving landscape of travel, destination marketing has become increasingly sophisticated. To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers.
From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. You have expertise in a subject matter.
Yesterday evening it was announced that an American who had recently travelled to Liberia has been diagnosed with Ebola and is under intensive care in the Texas Health Presbyterian Hospital in Dallas. Local public health officials in TX have begun identifying close contacts of #Ebola patient for further monitoring.
What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Rapid Fire Round: If I could go back in time, I would travel to … the 70’s. I love the outfits.
Enthusiastically Embracing Wanderlust Patti Stueland, a motivational speaker and transformational coach, shares her inspiring journey of traveling the United States in an RV for the past four years. Reflecting on her upbringing, Patti credits her parents for instilling in her a love for travel and adventure from a young age.
Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships. What’s the difference between traveling well and poorly?
Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. (And they have already been less engaged throughout the year.)
Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.
It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time.
What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. But I’d also seriously travel! Become a Headline Hero.
Popular applications include search, information, entertainment and travel. Brands need to optimize their products, locations and content for consumers to find them via voice: 80% of users search via voice for product and service information, and 70% search for local business information. vci-2021.
Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.
The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He is survived by Dorcas, his wife of 64 years; two children, Meredith Epley McGinnis of Travelers Rest, S.C., Epley founded Epley Associates, Inc., The post In Memoriam: Joe S.
Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. SCHEDULE A DEMO.
By leveraging their distinctive qualities, boutique hotels can attract discerning travelers seeking personalized experiences and a sense of place. Showcase a deep connection to the local community and culture. These amenities can be powerful draws for travelers seeking something special.
That being said, being a local has helped me connect in a different way with these brands. Travel has also played a big part of honing in my personal style. That mixed with supporting local artists – local to this community or the community I’m visiting. Judging from your Insta feed, you seem to have the travel bug!
Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.
Normally, you don’t need to pay them to get coverage; but they may expect compensation for attending a press event / conference via a “travel fee” that covers his/her meals and transportation. A press conference is considered a good way to get connected with local media outlets, especially for new companies.
One constant is travel. PR folks have to travel for business, yes, but they are also invariably adventurous travelers in their “real” lives. Travel is a great teacher, and seeing different places/people/cultures is enjoyable for all. But what does travel teach PR people? Sean Dowdall Gain perspective.
Movie superstar just tweeted about his love of your travel destination – AH-Mazing! in your local areas. Look for the good. A major athlete was just spotted with your product in hand? How are you going to jump on this? You need a plan for how to manage the good as well as the bad. Evaluate the response team. Practice to stay sharp.
Holiday food stories: Holiday recipes Special menus at restaurants Holiday cocktail recipes Seasonal product offerings Holiday cooking classes by local chefs Holiday travel stories: Last-minute holiday trip packages Tips and tricks on travel with young children or pets Ideas on celebrating the holidays away from home Late December ideas: Economic predictions (..)
Here are a few more pearls of wisdom from the Landis team about how traveling makes us better at our jobs. I had to be flexible and find workarounds – travel by car to appointments early and find places to work nearby, walk to meetings (bring a change of shoes!) .” And I love channeling my inner travel agent.
Employ your feed or “Update Status” in a way that communicates your professional and personal interests such as your fascination with Apple products, accounting methods, neuroscience topics, grape varietals, antique German cars or family travels. If there is coverage in your local newspaper, post the web link in your feed.
million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes.
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