This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. I also love fashion, music and food, and in fact the travel industry often allows me to tap into these areas of interest. “If
Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. How do travel and tourism relate to the Ohio Restaurant Association and your role there? In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination.
I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.
Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.
Enthusiastically Embracing Wanderlust Patti Stueland, a motivational speaker and transformational coach, shares her inspiring journey of traveling the United States in an RV for the past four years. Reflecting on her upbringing, Patti credits her parents for instilling in her a love for travel and adventure from a young age.
The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.
For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).
I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.
Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. It’s a pizza party, not a state dinner.
We always joked that even Hollywood couldn’t write Sun Country’s history. That being said, being a local has helped me connect in a different way with these brands. Travel has also played a big part of honing in my personal style. Judging from your Insta feed, you seem to have the travel bug! Best travel tip?
Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. If I could go back in time, I would travel to … northern Spain, Leon to experience the life of my grandparents and great grandparents.
Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. Critical Mention. Erica Sunarjo. SCHEDULE A DEMO.
In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are some of the biggest PR challenges travel brands and companies face? How has the PR industry changed in relation to travel companies over the years? How can they overcome them?
Here are some great tips from Executive Producer Amy Feller that will increase the chances of your news release being featured on BizWireTV: Write a compelling headline Headlines don’t just attract readers, they entice viewers as well. Scroll down a Facebook page, or Twitter and see how much content is visual.
Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Is it local, budget friendly travel?
If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. But at the end of the day we write off a fair amount of work. Work travel sucks. Consultants tend to travel a lot for work. But, it happens.
Negative information about your business can travel quickly, and crisis management is critical. When you write a press release, it gives necessary information and allows you to control the narrative. When you write a press release, think as a reporter thinks – a press release should include who, what, when, where, why, and how.
This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals.
We will be able to attend local tastings, get to know the local wine and lifestyle media, and ultimately, more effectively accommodate our client’s West Coast needs. Work on your writing for various formats, send emails, set up coffee dates and attend events. Donate the rest to local charity projects.
Social media can quickly turn local events into breaking national news which means every season is crisis season. for any mention of actual or contemplated changes in people’s travel plans. Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas.
Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company!
I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.
Look at your options and see what’s best for you and your family and how you want to travel and what you want to see. We had one very long travel day, but we left early so the trip to the airport was basically a mini safari and it was there we saw one of the best sites of our trip. How to Get There?
Look at your options and see what’s best for you and your family and how you want to travel and what you want to see. We had one very long travel day, but we left early so the trip to the airport was basically a mini safari and it was there we saw one of the best sites of our trip. How to Get There?
Look at your options and see what’s best for you and your family and how you want to travel and what you want to see. We had one very long travel day, but we left early so the trip to the airport was basically a mini safari and it was there we saw one of the best sites of our trip. How to Get There?
The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. “Influence” tends to be jammed into one big category when in fact, it’s nuanced. Not anymore.
I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night.
I normally write about and promote clients. Working in Parliament House in Canberra during sitting weeks – long hours, researching and writing speeches, attending dinners including one with the US Ambassador and a staff Christmas party where John Howard sung an impromptu song while someone played the piano. It’s time to talk about me!
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.
Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.
We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Is this population currently not being catered to in PR? How do you see that changing?
Fashion, food, travel and more… in a nutshell it’s all about the luxe lifestyle. Travel Junkie. I write Act Four at the@washingtonpost’s @PostOpinions. I write about celebrity for the @LATimes. Professional #Writer/#Blogger #Traveler willynilly #foodie, event planner, fundraiser. Informational.
If you aren’t certain, then speak to your visitors, ask them what they loved about their stay, what they think would make it better, and ultimately, ask them to write a quick paragraph about your place. Offer them something special for doing so – maybe five free postcards or two-for-one coupons to a local bakery.
Solo work was great when my three children were small, since my husband traveled quite a bit. Along that line, keep your writing conversational. I’ve noticed a tendency for PR people to write like academics. Staying on the leadership topic, what local leaders did you look up to during your career, and why? Oh, so many.
In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job.
Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.
I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. For a daily beat reporter, our stories had to have a local tie.
This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Do you know what technology consumers expect to see when traveling? Dragon NaturallySpeaking retails for $99.
luxury travel or family vacations), understanding these goals helps tailor the experience accordingly. Seek out journalists with a proven track record of covering similar destinations or experiences, considering their writing style, online presence, and reach to ensure the message aligns with their content.
This time used to be reserved for stories around home recipes or holiday travel tips. Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season.
This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Travel media reported on hotels decorated in the style of Barbie.
Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Additionally, I now have trusted and dear friends anywhere I travel all over the world. I’ll continue to write for Forbes and the San Francisco Business Times.
Tell them it’s their visa to travel outside the M25. It’s a grammar bible, and guide to good speaking and writing. It’s that writing thing again but with numbers thrown into the mix. Breakfast at a local cafe. A railcard to visit other parts of the country. This might encourage them to actually do it. A bus ticket.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content