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“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.
Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Mass communication aims to meet these needs. Radio has many more uses today.
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