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The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.
Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. Make your business newsworthy. New” is the key word.
Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.
Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.
In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Or, it may well be a local announcement, or a highly visual one, so plan accordingly.
Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well.
From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.
When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. Sometimes he receives story pitches about things happening in other states or even other countries, which come across as thoughtless, he said. Understand newsworthiness.
Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.
Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.
To that end, you cant effectively identify an audience through a database (thats been compiled on the cheap by a tech company that uses underpaid offshore help and who does not understand the lingo, slang, issues, or the culture of a local market).
I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.
I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Libby is a free app that connects to my local public library system (and probably yours too). I do carve out a little time to read books at night.
Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster.
Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.
As a pro with 15 years of experience, Sandra knows that hyper-targeting local and niche outlets is way more effective than: mass send-outs, because they annoy journalists and damage relations, pitching major but irrelevant news outlets, because its a waste of time, and badly-researched pitches, because they have low engagement rates.
Why write press releases, though? Traditional marketing materials like billboards and flyers can appear in front of any local consumer. Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. Why Write Press Releases?: To recap, why write press releases?
The AP is one of a handful of organizations working to debunk misinformation on Facebook, flagging content they’ve determined is untrue and writing a rebuttal, which then appears with the original, disputed story when people see it on Facebook. In this case, Carvin uses “everyone” to mean both journalists and the public.
Encouraging participation in social media campaigns, writing blog posts, or speaking at industry events gives employees a voice. Supporting local causes and initiatives strengthens ties with the community and creates a positive impact.
Local groups – often facilitated through platforms like Meetup – are another opportunity. In this case, I’d interview the customers and write up a contributed article to pitch. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls.
AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. For example, when looking at sports reporters, they could identify if they were writing solely about baseball or if they were looking for “out of the box” (no pun intended) stories such as a Box Derby Race.
Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Look for internships on campus or with local small businesses, boutique firms and nonprofits. This will help you identify leads and expand your network. Maximize LinkedIn.
Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Further, an early-stage company can introduce and build awareness for a new category by having its executives speak in panels and keynotes at relevant conferences.
Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. And, it worked. Your story.
Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.
Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.
You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. If you know that particular reporters are right in your wheelhouse, and they're writing about the thing that you are an expert in, you can tag that reporter on Twitter.
Write a letter to the editor. Letters to your local paper remain impactful. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Reach out to local synagogues, churches and mosques. Engage others, and use your voice to get the conversation started. Conduct meaningful outreach.
While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Many local chapters have working groups for new and young professionals. Is industry specialist the right path for you? Consider joining PRSA.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.
PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.
Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. If so, how? Regional Foundation.
It’s hard to blink without seeing either local or global news. I nstead, wait for a reporter to write you back. News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. With this in mind, why not get a piece of that action for your own marketing efforts? .
William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. I have done a ton of media work as I am the Public Information Officer as well for our agency.
The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. Tell all your stakeholders. Key objectives.
Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. It’s a pizza party, not a state dinner. Map Your Destination.
Shenker joins us for a feature to share her passion for storytelling, writing for multi-location brands, local favorites and more in a new blog post. Happy #MediaMonday! Award-winning journalist Nancy A. Read more!
In one class, we were asked to write a release based on a police report. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Karlie: Writing is still key, along with planning and being organized. I uncovered the perfect news angle and something clicked for me.
You write them a pitch they can actually use. If you write it to “wordsmithy” and it’s hard for the journalist to follow, how can you expect their audience to understand it. This week I want to talk about how you write a pitch. This week I want to talk about how you write a pitch. How do you pitch the media?
Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity. Maximize, minimize…write small. Hone your writing and editing skills! Learn to write like a journalist and diversify your skillset. Dennis Wilson Jr. Can you edit video?
West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Enlisting trusted local leaders. Establishing trust through relationships.
You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A I’ve seen some stellar resumes come through to my inbox, but when I go to cross-check writing samples and social media presence, they’re a major disappointment.
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