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With events and conferences making a full-force comeback, there’s no denying that the tradeshow landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
2) How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others Alan Weinkrantz PR Web Log Alan’s follow-up notes on achieving national business coverage. He''s also competing for longest post title in the world.
You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. That can happen at a tradeshow, conference or networking event targeting a particular niche. , and it’s worth your time to find the ones that cater to your audience. Their Publications.
I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. I’m proud of the work our team at Transport Topics has done in tradeshow coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.
I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack mediarelations experience. If you are wondering whether something has published, monitor the media yourself, purchase an outlet subscription or go out and buy a copy of the magazine.
For example, one of the things we learn early on in mediarelations is how far ahead some publications plan their editorial content. Want to be in holiday issues of popular magazines? Is your brand exhibiting at the industry’s biggest tradeshow? Better start pitching EARLY, say in July.
MediaRelations - Is your e-book authored by an expert? Don't overlook the potential of strategic mediarelations/publicity outreach. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.
Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of mediarelations. How could you create a 60- to 90-day ramp leading toward the launch of your next product or tradeshow, that will play upon your customers’ all-too-human desire to find out what’s coming next?
This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. tradeshow held since 2020) generated lots of automotive and mobility news.
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