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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Oreo's famous "Dunk it in the Dark" campaign did just that.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. There’s a reason why Time magazine gained currency for itself and the movement by naming “the silence-breakers” as its Person of the Year. Who could have predicted the speed and ruthlessness of the #metoo movement?

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How John Lewis got #ManOnTheMoon so right

The Resolution Blog

Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral).

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Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)

Prowly

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. What are print media monitoring tools? 1 Define your monitoring needs Do you know what exactly you need to monitor?

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Then, they enlisted several other San Diego-based moving companies to join the boycott.

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The Gilded Lilly: A Cautionary Tale

Flatiron Communications

even prompting New York Magazine to visit corporate headquarters in Pennsylvania: “Curious about the most extreme fluorescent-floral-wearing Lilly devotees, the Cut sent photographer Amy Lombard inside the Lilly Pulitzer headquarters in King of Prussia, Pennsylvania (a.k.a. We had to decline.

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