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Public Relations Review

PR for Anyone

Did you invent a new product, write a book, or win an award? Look at magazine covers for great hook examples. What are they putting on the cover to hook you in so that you want to buy the magazine to read the article? Google is a great resource for magazine covers. One of my favorites is AARP Magazine. Permalink

Publicity 331
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Why Social Shares Are Key to Pitching Media

Cision

” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Many television programs (even national media) have even started using Facebook Live while they are on-air to attract an online audience. The line between traditional and social media is blurring.

Pitching 319
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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Make your business newsworthy.

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Pitching the Media – with Jennifer Chan from People and InStyle Magazines

PR for Anyone

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians. She is now working with People Magazine as the shopping editor. Jenn Chan, People Magazine.

Pitching 130
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Effective Storytelling with Cindy Ashton

PR for Anyone

What would you want to read in a magazine or newspaper? What would you want to watch on television? .” - Christina Daves (03:06-03:11) When you get an email or read a story, what are the stories you'd like to hear about? The art of storytelling is more about showing rather than just telling.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. The name doubly fits, since our job is to manage TMI (“too much information”). TMI does PR.

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Public Relations Skills

PR for Anyone

This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. A hook is as simple as what you see on a magazine cover. impulse purchase in the grocery store check-out line based on the “hooks” you see on the magazine cover.