5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

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Garrett Public Relations

DECEMBER 15, 2024

This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025 The post 25 Marketing and PR Experts Share Their Best Advice for 2025 appeared first on Garrett Public Relations. Time for experts to make predictions about what to expect in 2025.

Marketing 148

Marketing Publicity Small Business Crisis Communications 148

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Journalists need our content.

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Publicity Marketing Video YouTube 225

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

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Content Marketing Marketing Storytelling Analytics 78

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. The post 5 Ways PR Supports Content Marketing appeared first on Crenshaw Communications.

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Content Marketing Case Study Marketing Data 309

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

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Conference Content Marketing Marketing International 256

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101

Marketing Crisis Local International 101

5W PR

NOVEMBER 20, 2024

aiming to reach beauty enthusiasts and gain traction in a competitive market. Breaking Through a Saturated Skincare Market With countless skincare and beauty products on U.S. As reported in Business of Fashion , K-beauty is no longer seen as a fleeting trend but a full-fledged product category, making strategic marketing essential.

Brand 78

Brand Branding Communications Marketing 78

5W PR

OCTOBER 14, 2024

A solid investment in PR paves the way for long-term success in today’s competitive market. Building Brand Awareness and Credibility A primary objective B2B tech PR is to increase brand awareness and establish credibility within the target market. Public Relations Campaigns Targeted PR campaigns generate media coverage.

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B2B Company Publicity Media Training 78

Business Wire

NOVEMBER 2, 2020

15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. We recently wrapped National Hispanic Heritage Month (Sept. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.

Blogging 507

Blogging Marketing Media Media Relations 507

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

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Print Marketing Instagram Newspapers 100

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Sword and the Script

FEBRUARY 18, 2025

While its not a perfect analogy, something similar is at work in media relations. Once PR people reach a certain level of experience, they stop building and managing media lists. Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it.

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Media Pitching Media Relations Strategy 127

Business Wire

JANUARY 19, 2023

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 434

Blogging Internal International Trends 434

PR Fuel

JUNE 9, 2024

Imagine your brand launching a groundbreaking product, but instead of the media buzz you anticipated, there’s silence. Your competitors, with less innovative offerings, are dominating headlines and capturing market attention. Read More The post 12 Key Elements of a Robust Media Relations Strategy appeared first on eReleases.

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Media Relations Strategy Media Branding 104

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

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Strategy Marketing Measurement eBook 195

Agility PR Solutions

FEBRUARY 12, 2025

By turning a single webinar into multiple pieces of content, you can keep your marketing fresh without constantly creating something new. By transforming a single webinar into multiple pieces […] The post 11 creative ways to repurpose your webinar content to boost your marketing first appeared on Agility PR Solutions.

Creativity 96

Creativity Marketing Media Relations Media 96

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

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Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . Not every story will be relevant in every region.

International 323

International Internal How To Media 323

Agility PR Solutions

FEBRUARY 25, 2025

Digital marketing has revolutionized the way hospitality brands engage with consumers. In theory, hospitality digital marketing should be the perfect tool for an industry so […] The post The perils of digital marketing in hospitality: How these high-tech campaigns fell flat first appeared on Agility PR Solutions.

Hotels 101

Hotels Marketing Travel Technology 101

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

OCTOBER 25, 2024

As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. If the media goes, then we go. What impact does this trend have on your media relations efforts? It will give you a leg up.

Sports 122

Sports Travel Newspapers Media Relations 122

Deirdre Breakenridge

JANUARY 13, 2020

.” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices. Nicole Morin, UMASS at Amherst Student.

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Video Sports Journalism Education 339

Agility PR Solutions

FEBRUARY 9, 2025

To really satisfy customers, companies […] The post How AI is revolutionizing customer feedback for brands and marketers first appeared on Agility PR Solutions. With so much competition and rapid changes, businesses need to make sure theyre providing a seamless, optimized, and personalized experience for their customers.

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Brand Branding Marketing Company 106

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

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Marketing Content Marketing Data Social Media 212

Agility PR Solutions

FEBRUARY 23, 2025

IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry.

Content Marketing 101

Content Marketing Brand Branding Marketing 101

Deirdre Breakenridge

JANUARY 6, 2020

We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst.

Video 352

Video Journalism Education Resources 352

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 90

Marketing Pinterest Radio Instagram 90

Agility PR Solutions

MARCH 5, 2025

Reaching parents with a strong public relations and digital marketing strategy requires a deep understanding of their needs, emotions, and decision-making processes. Parenting brands operate in a crowded space where trust is the currency, and authenticity is the key to long-term success.

Brand 101

Brand Branding Marketing Strategy 101

Remote PR Jobs

OCTOBER 29, 2024

Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.

Publicity 221

Publicity How To Examples Crisis Management 221

Agility PR Solutions

MARCH 20, 2025

In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain competitive.

Strategy 96

Strategy Radio Print Marketing 96

Ronn Torossian

AUGUST 18, 2021

These days, most marketers have the task of balancing different promotional efforts across a variety of platforms. However, with a great media planning strategy as well as an understanding […]. However, with a great media planning strategy as well as an understanding […].

Marketing 195

Marketing Media Strategy Media Relations 195

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Branding Brand Publicity 214

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

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Marketing Strategy Communications Publicity 212

PRSay

NOVEMBER 11, 2024

Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Their audience members care about themselves. So why aren’t you writing about the audience?

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Report Writing Engineering Study 152