Marketing, Media Training and Small Business

Public Relations in Marketing

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. This week I’m going to talk about publicity and marketing. We put out tons and tons of great content to help you land in the media. So subscribe to the channel and now I will tell you about publicity and marketing.

Publicity

Publicity Marketing Video YouTube

The Three Biggest Media Mistakes Top Executives Make

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training. They’re Too Focused on Internal Structure.

Media Training

Media Training Media Training Interviews

The 3 Biggest Media Mistakes Top Executives Make

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training

Media Training Media Training Small Business

How to Prepare & Coach Executives Through Media Interviews

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews

Interviews How To Media Media Training

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These are all questions for a qualified PR firm.

Company

Company Interviews Reputation Privacy

What Skills Make the Best Public Relations Specialist?

PR for Anyone

OCTOBER 28, 2021

Most small business owners cannot afford a PR firm. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. This is what I have been teaching for years.

Publicity

Publicity Pitching System Small Business

TikTok Trends

PR for Anyone

AUGUST 17, 2021

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about.

Trends

Trends Television Exercises Pitching

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Organize Your Medical Information Month.

Pitching

Pitching Financial Small Business YouTube

Influencers

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

How To

How To Brand Branding Video

New Webinar | 3 Marketing Trends to Track in 2018

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. at Social Media Week Berlin. Register: online at [link].

Trends

Trends Insurance Insurance Marketing

Pitch the Media

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. You’ve finally done it. ” The answer is no.

Pitching

Pitching Media Television How To

Journalists

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists.

Television

Television Pitching Interviews Radio

Media Storytelling

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. People want to work with people so they need to get to know you.

Storytelling

Storytelling Media Video YouTube

30 podcasts PR pros should listen to

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Marketing 20.

Pitching

Pitching Interviews Trends Journalism

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. They run great businesses.

YouTube

YouTube Video Industry How To

Video Strategy Plan

PR for Anyone

APRIL 13, 2022

The global video market was valued at $39.61 93% of businesses gain new customers as a result of branded video content. So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. billion in 2018.

Video

Video Strategy YouTube Pitching

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

Insurance

Insurance Insurance Marketing Conference

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great.

Advertising

Advertising Advertising Publicity Video

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

So, just landing in the media will not instantly generate sales. But it really is you taking that and fostering it and making it part of your bigger marketing plan, and showing people that you are this regular person in the media and that you are the authority and the expert because the media is using you.

Television

Television Print Interviews YouTube

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging

Blogging Education Resources Creativity

PR Myth #4 – Size Doesn’t Matter

PR for Anyone

MAY 26, 2022

And if you followed me for any time, you know I’m a huge proponent of the podcast because in a podcast, you can hone in on your ideal target market. So many of my clients are like, “Oh, I want to be on the Today Show, Good Morning America, CNN, Fox News,” these big, huge national outlets. Who is your ideal client?

YouTube

YouTube Pitching Video System

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

Digital marketers could talk about how this could impact a business’ lead generation, and brick-and-mortar stores could talk about how they might lose customers as people opt out and forget about their store. The right to opt out of profiling based upon personal data.

Media

Media Pitching Privacy Video

PR Myth #2

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Once upon a time, yes, a press release meant something and only solid news stories were sent out. Nowadays, with the internet, anyone can send out a press release. And press releases are expensive. They cost anywhere from $500-$1000 to send out.

Pitching

Pitching Television Interviews YouTube

Pitch Ideas

PR for Anyone

JUNE 30, 2021

This is a huge month to be pitching the media. A month that we they’ve done a really good job of marketing that. Anybody related to taxes, accounting, wealth management, insurance, anything at all. Of course it is Breast Cancer Awareness Month.

Pitching

Pitching Nonprofit Financial Insurance

Overcome Challenges in Your Industry

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. It’s about value you provide an audience who wants to learn something about your industry or what you do. You want to pitch around that.

Industry

Industry Pitching How To System

PR Myths

PR for Anyone

MAY 18, 2022

By having all of that out there, you make it so much easier for the media to say “Yes!” Your marketing assistant can do it. You are the expert and you’re media ready. And you don’t need to hire an expensive PR firm. If you get all of your pieces in place, you can do it yourself.

YouTube

YouTube Video How To Pitching

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

First and foremost, if you are a marketing or social media person, what does that mean? So, what is the big news this week? Elon Musk is buying Twitter and there are so many stories that we can trickle out of that newsjacking that we talk about all the time. Twitter has kind of fizzled a little bit.

Twitter

Twitter Pitching Financial Video

What to Pitch the Media in Spring

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. We all have something that would be advice to them. Financial advisors have a wealth of knowledge of what to teach them about saving for the future. Realtors, how can a recent grad buy a home?

Pitching

Pitching Television Media Real Estate

Three Steps to a Killer Media Pitch

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Step 1 – The Hook.

Pitching

Pitching Media YouTube Video

PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

JULY 18, 2019

Regardless, I treat every media interaction with integrity and honesty. I visit the TV stations in this market with my clients on a weekly (sometimes daily) basis, and even 35 years in, I’m still surprised at how seldom I see other PR people there. Can you tell us more about that and how you decided to add that as a service offering?

Local

Local Course Community Interviews

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica.

Creativity

Creativity Pitching Writing Conference

PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting

Meeting Social Media Employee Pinterest

How to Create Great Content Fast

PR for Anyone

OCTOBER 20, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Content is king but creating great content can be daunting! In this post I want to share how to create great content fast. Set up a calendar for every day of the month.

How To

How To Video Interviews YouTube

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Television Trends Video

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media

Media YouTube Video Interviews

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. They’ve built a product, service or brand and now they are ready to be known.

Pitching

Pitching Video YouTube Viral

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching

Pitching Media Insurance Insurance

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Media

Media Nonprofit Pitching Television

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity?

Publicity

Publicity YouTube Advertising Advertising

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Media YouTube Interviews

Pitch the Media Regulary

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Media YouTube Video

Pitch the Media Today

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Television Media YouTube

PR Myth #6 – PR is Only for Crisis

PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

Crisis

Crisis YouTube Video Industry

PR Myth #5

PR for Anyone

JUNE 10, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing.

Video

Video YouTube Industry System

Public Relations in Marketing

The Three Biggest Media Mistakes Top Executives Make

Trending Sources

The 3 Biggest Media Mistakes Top Executives Make

How to Prepare & Coach Executives Through Media Interviews

7 Signs Your Company Is Ready To Step Up Its PR

What Skills Make the Best Public Relations Specialist?

TikTok Trends

What to Pitch in October

Influencers

New Webinar | 3 Marketing Trends to Track in 2018

Pitch the Media

Journalists

Media Storytelling

30 podcasts PR pros should listen to

Go from Established to Known

Video Strategy Plan

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

Advertising vs Publicity

PR Myth #3 – PR Generates Sales

7 PR Blogs You Should Be Following

PR Myth #4 – Size Doesn’t Matter

Easy Trick to Land in the Media

PR Myth #2

Pitch Ideas

Overcome Challenges in Your Industry

PR Myths

Pitch Around Elon Musk and Twitter

What to Pitch the Media in Spring

Three Steps to a Killer Media Pitch

PR Rock Stars: Solo PR Consultant Peg Roessler

We Asked Today’s PR Influencers: What is #CreativePR?

PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

How to Create Great Content Fast

Newsjacking Idea

What to do with Media Appearances

Pitching News Today

Back to School Media Pitches

Positioning Yourself as a Media Expert

Why Publicity?

Pitching Multiple Media Outlets

Pitch the Media Regulary

Pitch the Media Today

PR Myth #6 – PR is Only for Crisis

PR Myth #5

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