PR for Anyone

AUGUST 17, 2021

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. Give the media what everyone already wants. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. PR FOR ANYONE.

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Trends Television Exercises Pitching 246

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

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Pitching Media Television How To 223

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. You pitch them in a way they want to be pitched. Journalists are busier than they’ve ever been. It was all about a new product.

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Pitching Television Media Interviews 130

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

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Pitching Television Interviews YouTube 130

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

With that in mind, here are eight seemingly small media interview mistakes every spokesperson should avoid, regardless of whether the interview is in person or over the phone. Here I’m not talking about live television segments, which obviously must happen on time and for which we routinely build in a generous cushion.

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Interviews Media Television Media Training 251

PR for Anyone

SEPTEMBER 8, 2021

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct media training early.

Television 120

Television Interviews Engineering Tools 120

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

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Pitching Television Trends Video 130

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works.

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Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.

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Pitching Media Insurance Insurance 130

PR for Anyone

MARCH 10, 2022

But you know, these people who are so nervous about it could end up on morning television. Pitch the media. We actually also, as part of this, our VIPs met with the former executive producer of The Today Show and when she went through their pitches, she just had minor tweaks and little things. The pitches were unbelievable.

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Media Pitching Television Interviews 130

PR for Anyone

AUGUST 18, 2022

The third day, we take our VIPs into a television studio. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done. We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer.

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Tools How To Publicity Interviews 130

PR for Anyone

OCTOBER 7, 2021

We pitch the media. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We write video scripts. We film videos. We bring journalists in. We film an interview with you. and really your credibility.

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How To Pitching Film Video 130

PR for Anyone

JANUARY 20, 2022

I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell. And then at the end, make sure you say thank you.

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Interviews How To Media Television 130

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. How is your business related to weather, topics, holidays in September. By being timely and relevant you have a much better chance at getting the yes. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!).

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Pitching Television System Local 130

PR in High Definition

AUGUST 24, 2020

And to put this in context, this primacy is no different to the time when the UK had just four television channels. You aren’t just battling with other companies for a share of voice in your market, you are battling with the rest of the world talking about these topics too.

Social Media 86

Social Media Media Television Ethics 86

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. They run great businesses. and I’m going to call it established to known™.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. But storytelling… you know marketing used to be just kind of cut and paste.

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Storytelling Media Video YouTube 130

PR for Anyone

APRIL 13, 2022

The global video market was valued at $39.61 So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. According to Tech Jury: Video is the number 1 source of information for 66% of people. billion in 2018.

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Video Strategy YouTube Pitching 130

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great.

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Advertising Advertising Publicity Video 130

PR for Anyone

DECEMBER 8, 2022

Digital marketers could talk about how this could impact a business’ lead generation, and brick-and-mortar stores could talk about how they might lose customers as people opt out and forget about their store. The right to opt out of profiling based upon personal data. IT people could discuss what needs to be done to offer the opt out.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

MAY 26, 2022

And if you followed me for any time, you know I’m a huge proponent of the podcast because in a podcast, you can hone in on your ideal target market. So many of my clients are like, “Oh, I want to be on the Today Show, Good Morning America, CNN, Fox News,” these big, huge national outlets. Who is your ideal client?

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YouTube Video Pitching System 130

PR for Anyone

MAY 18, 2022

By having all of that out there, you make it so much easier for the media to say “Yes!” Your marketing assistant can do it. You are the expert and you’re media ready. And you don’t need to hire an expensive PR firm. If you get all of your pieces in place, you can do it yourself.

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YouTube Video How To Pitching 130

PR for Anyone

APRIL 26, 2022

First and foremost, if you are a marketing or social media person, what does that mean? So, what is the big news this week? Elon Musk is buying Twitter and there are so many stories that we can trickle out of that newsjacking that we talk about all the time. Twitter has kind of fizzled a little bit.

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Twitter Pitching Financial Video 130

Communications Conversations

JULY 18, 2019

Regardless, I treat every media interaction with integrity and honesty. I visit the TV stations in this market with my clients on a weekly (sometimes daily) basis, and even 35 years in, I’m still surprised at how seldom I see other PR people there. Can you tell us more about that and how you decided to add that as a service offering?

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Local Course Community Interviews 94

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Step 1 – The Hook.

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Pitching Media YouTube Video 130

PR for Anyone

OCTOBER 28, 2021

And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. And I show you so many ideas on the channel how to make yourself newsworthy. Hooks are super easy. Just look at magazine covers.

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Publicity Pitching System Small Business 130

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. It’s about value you provide an audience who wants to learn something about your industry or what you do. You want to pitch around that.

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Industry Pitching How To System 130

PR for Anyone

JUNE 30, 2021

This is a huge month to be pitching the media. A month that we they’ve done a really good job of marketing that. Anybody related to taxes, accounting, wealth management, insurance, anything at all. Of course it is Breast Cancer Awareness Month.

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Pitching Nonprofit Financial Insurance 130

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

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How To Brand Branding Video 234

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. So much to consider like the season – it’s fall – what happens in your industry in fall?

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Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known.

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Pitching Video YouTube Viral 130

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

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Crisis YouTube Video Industry 130