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Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. This week I’m going to talk about publicity and marketing. Press release today is a dime a dozen.
Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. The most popular social media channels in Ireland YouTube : 4.02
A fast food worker stomps in a lettuce bin and posts it on YouTube. A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. The global video market was valued at $39.61 YouTubers upload 300 hours of video content to the platform every minute. I want to make sure you guys are armed and ready to pitch the media.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But what I also did was create a new playlist on my YouTube Channel called Established to Known™. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.
woke up and saw a Shark Week promo as he waited for a video to load on YouTube. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Mediatraining. Owned media/messaging. Media relations. Social media management.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. it needs to be based on a story.
You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” You’ve finally done it. ” The answer is no.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. Your marketing assistant can do it. PR FOR ANYONE.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. 3 – publicity is what we call “earned media.” So that’s why they call it earned media. Both are needed in business but which one is most valuable? But publicity is so great.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They aren’t used just for news anymore but have become a marketing tool. And that is that you have to have a press release in order to land in the media. YOU can make yourself famous!
Go over, subscribe to my YouTube channel, check out all the information that’s there. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. And that is you!
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! Make sure you go over to the YouTube channel.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But beforehand, make sure that you subscribe to our YouTube channel and ring the bell so that you’ll be notified of these. So now I want to talk about that you only need PR when you’re in crisis.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. audio social media platforms. What a blessing it was to have had that during Covid.
The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. Step 1 – The Hook.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Watch this week’s PR Tip here. PR FOR ANYONE.
After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. Don’t try to be someone you’re not. Don’t be flashy or salesy. So what do you do?
On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! But check out the YouTube Channel.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. PR FOR ANYONE.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. PR FOR ANYONE.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Are you looking for strategies to pitch the media today? to pitch the media to land in the media. Happy New Year! Twice a year all states implement new laws. Thank goodness.
Here’s a short video I did on this topic: So think about adding media and interviews into your lead generation process and see if it doesn’t help you get more leads and close more sales. The transcript of this week’s video can be found below and remember there are more of these videos and tips on our YouTube Channel.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. So, just landing in the media will not instantly generate sales. So go to ChatwithChristina.com and set up a call and I can’t wait to see you in the media. Again, It could.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. And you can do it.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. This week, I want to give you some tips on how to give a great media interview. You got the YES! Now how do you give a great interview? Most importantly is to be prepared.
The other thing you can do is use this content as media pitches. Check out this short video and remember, if you like these, subscribe to our YouTube Channel >> HERE. Create Content Using Media Pitches. You can even change these up as this list will probably spark some ideas for you too. PR FOR ANYONE.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Before I give you that, make sure you subscribe to the YouTube channel and ring the bell so you find out when I put out these new videos every week. What did I know? What I was doing seemed to make sense.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I always like to give my followers ideas for pitching the media. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May.
Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. What are you going to pitch the media in October? Pick one of these and start pitching the media today! It’s almost October. World Blindness Awareness Month. World Menopause Month.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. First and foremost, if you are a marketing or social media person, what does that mean? Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. EVERYTHING!
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. Happy Spring!!! We all have something that would be advice to them. Should they rent?
On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How blogging fits into a content marketing strategy.
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