PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. The system works! it needs to be based on a story. What is yours?

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PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. The system works! This week, I want to give you some tips on how to give a great media interview. The media loves sound bites. We get it all done there and we make you famous in the media. PR FOR ANYONE. Anyone can get publicity! Don’t sell.

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PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. If you don’t have any prior media, no worries. New” is the key word.

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PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. The system works! You’ve got to remember that media is visual.

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PR for Anyone

MAY 26, 2022

YOU need to put the sales funnel in place from your media appearance(s). Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. YOU make you famous by having a media appearance. land media attention.

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PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! The system works! PR FOR ANYONE.

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PR for Anyone

AUGUST 4, 2022

They call it earned media because you didn’t pay for it, you earned it based on your credentials and value to a news outlet’s audience. ” We LOVE to get these and we get them quite frequently because the system works. The system works! So you have paid media and you have earned media.

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PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Take your diamond, aka your story, and think of each facet as a different media outlet. Watch that and then figure out which media outlets you.

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Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

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PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. It’s.

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Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. PR FOR ANYONE.

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Television Pitching Interviews Radio 221

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media. The system works!

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Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. Where Are Your Attentions Focused?

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PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Remember, these are for local media and national television. Timing is everything with media pitches. Most school systems are requiring masks all day in school. The system works! Do you know what you could have pitched the media today? What happens in September?

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PR for Anyone

APRIL 21, 2020

Part One of ‘Public Relations Management First of all, you have to think about your local market. From there, think about the value you can provide to the media. Think about the value you can provide with your expertise- Christina Daves (00:58-01:13) Now, let's go back to the system that works. See what your newspaper is saying.

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PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. The system works! PR FOR ANYONE.

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PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. The system works! I have a former client who is a real estate agent. PR FOR ANYONE.

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PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. We are “watching” television so we need to “see” what you are talking about. The system works!

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. The system works! This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May. The post What to Pitch the Media in May appeared first on Christina Daves - PR Strategist. PR FOR ANYONE.

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Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The reason for considering them together is that paid content is placed for either platform via the Facebook Ad Manager , Power Editor , or Facebook Marketing API. Movies and television. Life stages.

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Social Media How To Insurance Insurance 233

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. 1) Earned media is sales enablement. 1) Earned media is sales enablement. a) Results may vary.

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Study Media Relations Media Measurement 139

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

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Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” .

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PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. I promise you that the media is paying attention to it too. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. The system works! We pitch the media. PR FOR ANYONE.

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PR for Anyone

MAY 28, 2020

I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Podcasts have become one of the hottest marketing vehicles! Create an opt-in system that allows you to give something away in exchange for a name and email address.

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Television System Video Interviews 130

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

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Tools Communications Pinterest Analytics 78

PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? Follow the system above.

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PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. The system works! PR FOR ANYONE. Anyone can get publicity!

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PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Lots of pitching failures led me to figure out the system. Watch and see how my client landed in the media using this topic. The system works! PR FOR ANYONE.

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Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women.

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PR for Anyone

MARCH 30, 2022

. #3 – publicity is what we call “earned media.” This is the power of media. The system works! Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media.

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Beyond PR

MARCH 22, 2018

Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market. To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean? What is Media Monitoring?

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PR for Anyone

NOVEMBER 4, 2021

Sometimes the best way to really get how a system works is to see it in action. You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! The system works! Make sure you watch the video above and you can read the transcript below.

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PR for Anyone

MAY 18, 2022

With consistent media outreach, using good, newsworthy story ideas, YOU have the ability to turn yourself into a media expert and be seen as famous in your field. I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! The system works!

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PR for Anyone

MAY 26, 2022

They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters. PR Myth #1 – A Press Release Will Get You in the Media. The system works! PR Myth #3 – Publicity Generates Sales.

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PR for Anyone

JUNE 10, 2022

The system works! But before I dive in, make sure you subscribe to the channel and ring the bell so you’re notified of all these videos that I put out to help you land in the media. So you can totally build your own celebrity in the media and that’s what I want you to do and that’s what I help people do.

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