PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.

Pitching 130

Pitching Media Insurance Insurance 130

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. Edelman elevates marketing PR. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

Maxim Behar

JANUARY 11, 2024

The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. It's more marketing than it is management. You must train them with this technology to tell them what it can be used for and how. Microsoft is launching it.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JUNE 12, 2024

You are with the Bulgarian National Television podcast "The Truth About…". When it is written or even from the television screen when they look at the camera, the host should try to see their viewer – the person who is listening and should understand them. Host (Nadya Obretenova): Hello! My name is Nadya Obretenova.

Ethics 69

Ethics Social Media Travel Newspapers 69

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. There is no Bulgarian word for marketing and many other things. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

OCTOBER 14, 2015

However, with access to the data and some training in using it, data journalism can empower citizen journalists. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120