Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy.

Radio 84

Radio Sports Marketing Local 84

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. B2B technology. Consumer technology. Marketing and advertising. Pharmaceutical companies. SaaS technology companies. Technology companies.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. Technology and green economy drives business opportunities Denmark is committed to reducing its carbon footprint and transitioning to a green economy.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. The question may come down to how the app is marketed and to whom.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 140

Leadership Content Marketing Healthcare Google 140

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Insurance Insurance 54

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 3, 2020

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. The volume is coming from health, pharmaceutical, education and government sectors.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Mindful Marketing

MAY 8, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Businesses need to do many things well to be successful, but the most basic is getting people to buy their products. There are hundreds of pharmaceutical companies in the world.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. Infecting your technology with ransomware is among the foulest things a hacker can do. Read Time: 2 minutes. Hackers are nasty.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Waxing UnLyrical

MAY 13, 2019

Align Technology. Regeneron Pharmaceuticals. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. They include: Adobe Systems. BlackBerry (now trying to listen). IHS Markit.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The battle for women’s empowerment in advertising and marketing campaigns is far from finished.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

SEPTEMBER 14, 2016

markets in English is a great idea. markets is even better. New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Consumer Technology. Technology may be a large component of life for most Americans, but it’s especially relevant to the Latino market.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Flatiron Communications

AUGUST 11, 2015

From CNET : “Federal law enforcement authorities today arrested a 23-year-old Southern California student in the stock manipulation case of technology company Emulex, which saw its stock plunge more than 50 percent last week as investors reacted to a fake news announcement.” A bogus notice regarding Javelin Pharmaceuticals Inc.

Pharmaceuticals 28

Pharmaceuticals Data System Policies 28

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Those numbers are just hospitals, not clinics, not offices, not private practices. And those are only the sectors that take patients, healthcare has expanded far beyond patient care.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Those numbers are just hospitals, not clinics, not offices, not private practices. And those are only the sectors that take patients, healthcare has expanded far beyond patient care.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Those numbers are just hospitals, not clinics, not offices, not private practices. And those are only the sectors that take patients, healthcare has expanded far beyond patient care.

Industry 52

Industry Real Estate Healthcare Tourism 52

ISEBOX

JANUARY 12, 2017

The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. But how quickly things change in a year’s time, even in the typically slow-moving field of pharmaceutical communications!

Social Media 70

Social Media Pharmaceuticals Company Media 70

PRSay

MARCH 29, 2017

The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications marketing firm bearing his name. 82 percent believe more regulation should be applied to the pharmaceutical industry.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60