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Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy.
In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceuticalmarketers. And it’s not necessarily a good thing. It begins with a few happy people. It’s scary.
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by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking. Actually, several other $5.5
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Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities.
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Chances are you’re already executing a robust content marketing strategy (if not, let’s talk), so why is your brand’s newsroom populated only with press releases?
So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. However, I believe practitioners who emphasize marketing communication and media relations in their work are pushing hard to maintain the interpretive approach.
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