PRSay

NOVEMBER 5, 2018

A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Now is the time.

Video 119

Video Communications Strategy Product Launch 119

5W PR

JUNE 3, 2024

The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets.

SEO 78

SEO B2B Engineering Leadership 78

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Product sunsets. Market Research.

How To 40

How To Marketing Training Product Launch 40

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR Fuel

FEBRUARY 4, 2022

PR marketing is highly effective for any business as long as you know how to do it properly. You might associate press releases with statements from celebrities or perhaps the launch of a big-budget movie. As an example, imagine a consultancy releasing a white paper on the economy. Viral marketing is never a guarantee.

Viral 52

Viral SEO Advertising Advertising 52

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. Secondly, marketing is quite often in the driver’s seat from a planning and execution perspective.

Company 40

Company Case Study How To Product Launch 40

Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. And it’s not just our marketing and communications teams that are called on to do this. And it’s not just our marketing and communications teams that are called on to do this. Affects Communication & Demand Generation Strategies.

Branding 40

Branding Brand How To Employee 40

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. Additionally, the PR team may develop the speech into a white paper or byline. How to make the most of a time and dollar investment in a trade show or conference? Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. Drive online visibility.

Content Marketing 40

Content Marketing Marketing Media Reputation 40