Contently - Strategy

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 105

Social Media Privacy Branding Brand 105

PRSay

APRIL 13, 2021

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. Reference Mark Hutcheon and Hannah Shattock.

Corporate 98

Corporate Reputation Telecommunications Study 98

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Here are three ways brands have already benefited from this marketing tactic: 1. McDonald’s.

Telecommunications 120

Telecommunications Branding Brand Journalism 120

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. Example: For those in the automobile, gaming or telecommunication industries, take note. Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120

NewsWhip

OCTOBER 13, 2022

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Branding 148

Branding Brand Sports Crisis 148

PRSay

APRIL 25, 2016

Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. She manages the reputations of clients in a multitude of industries including technology, retail, education, automotive and telecommunications. Connect with Anna on LinkedIn.

Telecommunications 84

Telecommunications Automotive Study Retail 84