Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. They reacted like a socially-savvy company.

Social Media 179

Social Media Viral Company Media 179

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content.

Storytelling 85

Storytelling Marketing Travel Case Study 85

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Communications Conversations

NOVEMBER 5, 2021

Last week I had my first experience with a post of mine “going viral” on LinkedIn. And, usually, the goal for me is to get on the radar of people who have responsibility over social and digital marketing at midsized and large companies in the US. In fact, 99% of them had nothing to do with marketing or comms at all.

Viral 146

Viral LinkedIn Social Media Employee 146

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Flack's Revenge

AUGUST 9, 2016

Their efforts have propelled merely popular stories into through-the-roof viral successes. Since then it is a new game, as more people are discovering and consuming news through social media. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes.

Viral 120

Viral Data Web Trends 120

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Social Media is Speedy, And This Causes a Problem. What is fake?

Journalism 309

Journalism Study Social Media Resources 309

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Offer Simple Asks.

Healthcare 163

Healthcare Social Media Media Education 163

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content.

Construction 385

Construction Social Media Crisis Reputation 385

Buzzstream

JANUARY 15, 2025

It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. Vince: Yeah, totally.

Viral 62

Viral Digital PR Pitching Data 62

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Social Media Guidelines Groups 100

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening?

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. How to Pay Attention. What to do?

Social Media 120

Social Media Media Viral Creativity 120

Flack's Revenge

JULY 12, 2017

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. And consumer marketers have a decided advantage over B2B when it comes to emotion. The Growth of Social News Sharing.

Social Media 120

Social Media How To Media Viral 120

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Brand Branding How To 271

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

FEBRUARY 24, 2017

Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly. Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. That’s an asset that stays with you, unlike shares or post virality.”

Social Media 118

Social Media Airlines Media Meeting 118

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Mark Schaefer.

Social Media 120

Social Media Media Employee Reputation 120

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

Melissa Agnes

AUGUST 29, 2014

Does Common Sense On Social Media Come With Age? Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Social Media for Healthcare: What’s The Potential? Social Media and the ‘Spiral of Silence’. From The Crisis Intelligence Blog. Listen here!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Here are 4 questions every marketer needs to ask their public relations firm to avoid a blogger outreach snafu: 1: Do You Have A Blogger Outreach Policy? Inbound links. •

Policies 181

Policies Marketing Viral Pitching 181

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. One way to be a thought leader is to be first with a striking new concept or insight, like digital marketing guru Seth Godin, or the person I think of as his latter-day counterpart, Gary Vaynerchuk.

Leadership 398

Leadership B2B Community Viral 398

Deirdre Breakenridge

DECEMBER 15, 2014

Seeing a need for ugly Christmas sweaters, I used my background in internet marketing to confirm there was also an online demand for Christmas sweaters and that’s when Tipsy Elves was started. When you first launched, how were you using PR and marketing to promote your website? Interview Mentoring PR 2.0

Interviews 257

Interviews Apparel Social Media Engineering 257

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because of this, communication and marketing professionals have largely come to the conclusion that social promotion is paid promotion. Attention is finite and our need for attention is not.

Social Media 84

Social Media Media Customer Service Measurement 84

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

NOVEMBER 1, 2024

Platform-Specific Campaigns: We identify the right platforms for your brand—whether it’s TikTok for viral content, TikTok Shop for seamless shopping integration, or Pinterest and Instagram for visually-driven storytelling. Released within a targeted timeframe, these posts create engaging, viral content that maximizes visibility.

Pinterest 78

Pinterest Viral Instagram Community 78

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. A strengthened brand identity, increased customer loyalty, market impact, and visible ROI. In simple terms a good PR campaign can fail to generate even decent results without thoughtful brand market research.

Examples 104

Examples Brand Branding How To 104

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. How can this be? That makes sense.

B2B 158

B2B Marketing Advertising Advertising 158

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. pictured above ), during an Oct.

Social Media 120

Social Media Conference Media Corporate 120