Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? In fact, I know from experience, they coexist nicely. Psychographic.

Storytelling 146

Storytelling Data B2C B2B 146

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model. Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Craft Your Movie Pitch.

Storytelling 284

Storytelling B2C Retail Measurement 284

Cision

JUNE 14, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. This is storytelling 101 — without these elements, you don’t have a story. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE.

Storytelling 142

Storytelling Brand Branding Consumer 142

Agility PR Solutions

MARCH 13, 2025

Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences.

Storytelling 101

Storytelling Brand Branding How To 101

Ronn Torossian

MAY 20, 2021

Storytelling in brand management is a type of content strategy. The post Brand Management Storytelling appeared first on. The post Brand Management Storytelling appeared first on. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span.

Storytelling 195

Storytelling Brand Branding Consumer 195

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. I’ve been thinking that B2B marketing tries too hard. The message I took from that book was that all markets are conversations.

B2B 142

B2B Marketing Content Marketing Storytelling 142

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Brand Branding Transportation 78

Ronn Torossian

DECEMBER 21, 2024

Learn how tech PR has evolved from traditional media relations to strategic storytelling, content marketing & thought leadership in the digital age The post The Evolving Role of Tech PR: From Media Relations to Storytelling appeared first on.

Storytelling 195

Storytelling Media Relations Media Leadership 195

Business Wire

JUNE 21, 2022

Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions. We have all heard the saying “high risk, high reward.”

Storytelling 409

Storytelling Blogging Employee Industry 409

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

SEPTEMBER 20, 2021

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 431

Storytelling Data Social Media Strategy 431

Cision

JANUARY 22, 2020

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 411

Storytelling Data Social Media Strategy 411

Ronn Torossian

APRIL 5, 2025

Learn how video marketing uses storytelling to build authentic connections, drive engagement and create lasting brand loyalty in the digital age. The post How to Use Video Marketing to Tell a Story appeared first on.

Video 195

Video How To Marketing Storytelling 195

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

JANUARY 25, 2025

Its about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling.

Transportation 78

Transportation Case Study Travel Storytelling 78

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.

Travel 78

Travel Tourism Marketing Local 78

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling.

Guidelines 78

Guidelines Brand Branding Marketing 78

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

DECEMBER 4, 2024

In today’s competitive beauty market, standing out requires more than just high-quality products. It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Storytelling Storytelling is a powerful tool in lifestyle marketing.

Brand 78

Brand Branding Marketing Storytelling 78

Ronn Torossian

APRIL 19, 2025

Learn how innovative real estate marketing campaigns in Europe use digital tech, storytelling, sustainability and influencers to reshape property promotion and drive sales The post Real Estate Publicity Done Well in Europe: How Innovative Campaigns Are Reshaping the Market appeared first on.

Real Estate 195

Real Estate Publicity Marketing Storytelling 195

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. The Power of Representation At the heart of inclusive beauty marketing lies the power of representation.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Business Wire

JULY 30, 2020

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

Storytelling 298

Storytelling Blogging Media Report 298

Prowly

APRIL 11, 2025

Reputation marketing is all about owning your narrative (before someone else does). Reputation marketing: what is it? What is reputation marketing? TL;DR: Reputation marketing ensures that your best qualities shine through, shaping a lasting, positive impression. Brands can do the same. Definition First things first.

Reputation 104

Reputation Publicity How To Marketing 104

5W PR

JANUARY 17, 2025

In the ever-evolving landscape of travel, destination marketing has become increasingly sophisticated. Successful destination marketing in 2025 demands a laser focus on specific traveler segments. Instead, destinations must prioritize storytelling that evokes emotion and creates a sense of place.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Building Trust Through Transparency Transparency is a fundamental pillar of authenticity in beauty marketing. Consumers are no longer swayed by mere advertising claims.

Marketing 78

Marketing Ethics Consumer Advertising 78

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

PRSay

MAY 13, 2020

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing describes the strategy of continuously producing content that your target audience finds relevant and interesting, which then converts them to leads. Rely on brand storytelling.

Content Marketing 202

Content Marketing Marketing Storytelling Leadership 202

Agility PR Solutions

JUNE 9, 2024

Storytelling in marketing refers to the art of crafting compelling narratives that resonate with the target audience, transcending mere product promotion to evoke emotions and forge lasting connections.

Storytelling 106

Storytelling Publicity Marketing Consumer 106

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry.

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact. 

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

NewsWhip

NOVEMBER 20, 2024

During his 12-year tenure at Avoq , Zach co-founded the award-winning Insights & Analytics group, providing innovative market research and geopolitical intelligence. The short version is this; he’s a preeminent leader in the field of data-driven insights, and a valued NewsWhip client.

Data 78

Data Storytelling Policies Employee 78

Ronn Torossian

MARCH 13, 2025

Learn how Oatly disrupted the CPG industry through innovative digital PR, blending humor and controversy with authentic storytelling and social media engagement. The post Digital PR Done Well for CPG Brands: The Case of Oatlys Disruptive Marketing Strategy appeared first on.

Digital PR 195

Digital PR Strategy Brand Branding 195

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 203

Publicity Marketing Advertising Advertising 203

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Insurance 329

Agility PR Solutions

JANUARY 15, 2023

What once was the latest marketing trend has now become a marketing staple. The post 6 ways to use video storytelling to create a connection with your audience appeared first on Agility PR Solutions. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. That’s right.

Storytelling 153

Storytelling Video Trends Consumer 153