5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Branding Brand Transportation 78

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

Video 145

Video Trends Marketing B2B 145

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.

Travel 78

Travel Tourism Marketing Local 78

PR for Anyone

MARCH 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

5W PR

DECEMBER 4, 2024

In today’s competitive beauty market, standing out requires more than just high-quality products. It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Storytelling Storytelling is a powerful tool in lifestyle marketing.

Branding 78

Branding Brand Marketing Storytelling 78

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry.

Storytelling 78

Storytelling Case Study Measurement Education 78

Prowly

APRIL 11, 2025

Reputation marketing is all about owning your narrative (before someone else does). Reputation marketing: what is it? What is reputation marketing? TL;DR: Reputation marketing ensures that your best qualities shine through, shaping a lasting, positive impression. Brands can do the same. Definition First things first.

Reputation 104

Reputation Publicity How To Marketing 104

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Show pictures and video of real people. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

Video 162

Video Film Facebook Social Media 162

5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. Consumers are more likely to engage with content that feels genuine and relatable.

Trends 78

Trends Consumer Marketing Viral 78

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact. 

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? 1) What is storytelling? To understand storytelling, you have to understand what makes a good story.

Storytelling 124

Storytelling Examples B2B Chemicals 124

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. What are best practices in PR & content marketing measurement?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Instagram prioritizes visual storytelling through both feed posts and Stories. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Branding Brand Crisis Management 109

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Multimedia Development & Visual Storytelling. Event & Experiential Marketing. Influencer Marketing & Blogger Relations . Internal Communications. Let us know if we’ve missed any!)

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

Video 149

Video Case Study Agriculture B2B 149

Presspage

JULY 11, 2017

When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. If nothing noteworthy happens in a blog or video, it is not worth to continue following the story. This also goes for your brand story, blog post or video. The concepts Aristotle mentions are chronological.

Storytelling 137

Storytelling Film Blogging Video 137

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. A recent post featured a short animated video on new product updates for Slack’s mobile app. Even something as mundane as a product update can take on a new life with an animated video. . Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Earle shared approximately 20 TikTok videos during Coachella, with about 40% featuring Poppis branding, either through product placement or visible logos in the background.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. For marketing professionals — multimedia is a must have. Better understand efficacy. Create more visual content. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Branding 246

Branding Brand eBook Leadership 246

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. If you want people to share your video, ask them.” – Jay Baer. But how can you get started? “ Bigger is not better.

Storytelling 120

Storytelling Mobile Video Viral 120

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Does video have any weaknesses?

Video 120

Video Branding Brand Trends 120

PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video.

Video 119

Video Communications Strategy Product Launch 119

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Further, George Lucas seemingly draws on real historical events in his storytelling. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. HubSpot has them for marketing and social media.

Google 157

Google Course Survey YouTube 157

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. Make them see it.

Branding 173

Branding Brand Storytelling Video 173

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Branding Brand 120