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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

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How the APR Changed My Future

PRSay

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. A setback at work. A new opportunity.

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How to Effectively Communicate Your Rebrand

Cision

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). This is why having your employees on board is imperative to your rebrand marketing success.

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Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. Harvey’s career started in the U.S. What will catch your attention?

Pitching 120
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Want More Fans? See 3 Brands’ Secrets

Cision

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Here are three ways brands have already benefited from this marketing tactic: 1. McDonald’s.

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5 Outside-the-Box Content Creation Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Content marketing is far from dead. Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. How do you stand out with content? Infographic?

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.