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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! Guest Post by Danielle Heiny. Time flew by and before we knew it, time was up!

Tourism 45
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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

One last industry we’re going to discuss is the tourism industry. Therefore, they should use every marketing strategy that’s at their disposal. Press releases are, of course, an integral marketing tool that enables a company to widen its reach. Press releases are the way to do this. Perhaps you run a cruise line?

Industry 105
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence.

Industry 316
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How to Find Journalists to Cover Your Story

Buzzstream

For example, if I wanted to find a journalist who writes about Italy travel tips. For instance, Daniel Hall is a rural tourism reporter for ChronicleLive, the Chronicle, Journal, and Sunday Sun. But what exactly does rural tourism cover? From the titles alone, you can see that rural tourism means North East UK.

How To 62
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The crisis gets personal

Stephen Waddington

This isn’t virtual working that people write about on Twitter and LinkedIn. Professor Mark Ritson plotted the impact of the epidemic on business this week in a seminar for Marketing Week. Permanent change is inevitable in areas such as education, retail, tourism and travel. We’re both working harder than ever.

Crisis 136
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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Start research and writing a byline for my Trustmark client. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., I review a few to-dos with the students and lecture about social media marketing. It usually takes me 2-3 hours (at least) to write each post.

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Behind the Headlines With Caroline Michaud

Cision

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are the biggest PR and marketing mistakes you have seen these brands make? How do you tailor them to each market? Words matter. Are there ways to avoid those pitfalls?

Tourism 120