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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. Just ask Qualcomm Wireless Reach.

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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Location -> (Country, state, region or designated market area).

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Tips for marketing to the change-averse consumer

Agility PR Solutions

The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans. It was 2008.

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. CEO Yotam Benattia said that most digital marketing systems are passive. Focuus shows campaign KPIs in real time. This helps you adjust course and boost results.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I’m a PR/marketing blogger. You are correct – we have worked for years with tech bloggers but we also work with various lifestyle bloggers because wireless devices are now used in facets of everyone’s life (or could be!). We usually have three or four free wireless workshops every day at the counter area behind the chairs.

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What are telco marketers learning about customer value creation?

Agility PR Solutions

The world’s leading wireless network operators and communications service providers possess a vast abundance of ever-multiplying customer data—and they’re now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage.