Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. This means that pitching must start with the right data and end with measurement. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Here are a few helpful starting points: Storytelling is Important.

Publicity 208

Publicity How To Storytelling Construction 208

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. Reporting on established metrics isn’t enough today.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

AUGUST 1, 2022

The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. Most common comms measurement methods. It’s hard to predict.”

Survey 135

Survey Communications Measurement Internal 135

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. Media relations only gets harder. PR measurement.

Survey 122

Survey Measurement Public Affairs Storytelling 122

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020.

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Learn more about the programming here.

Local 133

Local Crisis Management Internal International 133

Onclusive

FEBRUARY 2, 2022

According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. Consider when to email your pitch. local time. Some 35% of journalists open pitches within one minute of receiving them, while most do this within the first 30 minutes.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. How will that be measured? That value is showing up in the reporting structure too, according to the Edelman poll. What are those non-financial factors?

Survey 81

Survey Corporate Communications Financial 81

PRSay

APRIL 2, 2024

Reporters spend less than a minute reading a news release, according to Greentarget research. It measures how easy your message is to read. Everything else being equal, you’d probably rather read a short piece than a long piece. So would your readers. So, how long is too long? Keep news releases to 200 words or less. characters.)

Journalism 176

Journalism Writing Measurement Course 176

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches.

Google 186

Google Technology Course Creativity 186

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Some bloggers hold as much or more sway than a top New York Times reporter. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure.

Video 88

Video Publicity Marketing Analytics 88

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things.

Marketing 193

Marketing Content Marketing Data Social Media 193

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 150

Employee Print Writing Survey 150

Landis PR

DECEMBER 4, 2023

Plus, eight out of 10 report that the quality of their content has improved. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Among them, race and ethnicity now is a beat,” reports Christine.

Media Relations 40

Media Relations Media Journalism Print 40

Barokas

DECEMBER 19, 2019

It’s well known that the media landscape has been shrinking for years. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. The 2020 election will take the lion’s share of available space in general news coverage and likely permeate throughout the media landscape.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

MAY 29, 2018

More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 76

Corporate Communications Survey Employee 76

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. What constitutes a successful media strategy? A reporter is in pursuit of a given story; we coach a client to help tell that story. I spoke the other day with a friend who is a Fox News reporter.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby). Media relations is getting harder.

Survey 73

Survey Trends Communications Storytelling 73

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations.

Publicity 164

Publicity Ethics Data Community 164

Ishmael's Corner

FEBRUARY 2, 2016

The Art Of Storytelling In Business Communications And Public Relations. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more.

Industry 60

Industry Storytelling Measurement Communications 60

Cision

MAY 13, 2015

The proliferation of owned media. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. The democratization of voice through social. What are the biggest trends in the industry today?

Pitching 120

Pitching Nonprofit Fashion Trends 120

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Ultimately, a PR strategy is created through storytelling. You can also get a copy of our free ebook: " Setting Up a PR Plan ".

Strategy 76

Strategy eBook Consumer Fashion 76

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. The Holmes Report.

Blogging 68

Blogging Education Resources Creativity 68