ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 8, 2018

For a deep dive on media training , see our earlier post. There’s an actual and measurable dollar value represented by corporate reputation. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Sports 195

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Stuart Bruce

OCTOBER 6, 2016

For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). Over half of agency people require more digital/social media training (53%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Melissa Agnes

JULY 3, 2018

Know the risks, take them seriously, and put measures in place to mitigate them. For example, while I’m certified to provide media training services to clients, I choose not to. Professionals who are far more talented than I am at this type of training and have proven track records of success.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Stern + Associates

AUGUST 23, 2024

Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 127

Strategy Training LinkedIn Resources 127

Waxing UnLyrical

FEBRUARY 7, 2014

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. AVES is quantitative based and does not measure the quality of content. Happy birthday to us!

Measurement 97

Measurement Media Training Google Resources 97

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

The Proactive Report

FEBRUARY 20, 2017

You might have to do some media training with your experts!). Every strategy needs goals so that you can measure your progress. So when you put your plan together remember to set goals that are specific, have a time component and can be measured. Online Newsroom platform of choice: PRESSfeed.

Digital PR 113

Digital PR System Infographics Banking 113

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Select a single spokesperson in advance, make sure that they receive the necessary media training and make them responsible for communicating with your stakeholders during a crisis.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Cision

AUGUST 10, 2015

Training Employees to Be Social Sellers and Brand Ambassadors: According to HubSpot , 90 percent of people believe brand recommendations from friends. They also found that 71 percent of people are more likely to purchase something when referred by social media. Training employees on social selling is incredibly important.

Training 120

Training Employee Social Media Company 120

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Transparency in PR extends beyond reactive communication.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

The Proactive Report

FEBRUARY 25, 2017

You might have to do some media training with your experts!) Every strategy needs goals so that you can measure your progress. So when you put your plan together remember to set goals that are specific, have a time component and can be measured. Online Newsroom platform of choice: PRESSfeed.

Digital PR 100

Digital PR System Video Twitter 100

Waxing UnLyrical

MARCH 19, 2014

Events Guest Posts Measurement MeasurePR Resources comply socially eric schwartzman social media monitoring social media training' #measurePR Recap: Complying Socially with Eric Schwartzman is a post from: Waxing UnLyrical. measurePR Recap: Complying Socially with Eric Schwartzman.

Privacy 93

Privacy Training Social Media Media Training 93

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Presspages analytics allow you to track engagement, measure the reach of your stories, and identify what resonates most with your audience.

Writing 78

Writing How To Product Launch Crisis 78

5W PR

OCTOBER 7, 2024

Leveraging Media Relations PR professionals often maintain established relationships with journalists and media outlets, providing valuable access to media channels and ensuring messages effectively reach the target audience.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Conduct media training early. Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business.

Television 120

Television Interviews Engineering Tools 120

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Media train and test new spokespersons. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Begin with goals, find a metric to measure against them and report.

Healthcare 98

Healthcare Communications Measurement Resources 98

Waxing UnLyrical

FEBRUARY 19, 2014

Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. They need social media privacy and social media surveillance training as well. Monitoring is surveillance.

Social Media 102

Social Media Privacy Media Employee 102

Contently - Strategy

JANUARY 26, 2023

Those candidates may already have a strong social media following or network with which they can share the content you create together. Depending on who you pick, be prepared to train your thought leaders. Measure your results. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Solo PR Pro

OCTOBER 13, 2020

Spend some time getting to know who the key players are at their organization and if they have any past experience working with PR professionals and members of the media. Can you provide a list of your company’s primary stakeholders and note if they are media trained? Questions about measurement and success.

Media Training 74

Media Training Interviews Measurement Training 74

Barokas

DECEMBER 5, 2019

If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Stern + Associates

SEPTEMBER 17, 2024

Offer support through resources such as social media training and ensure your experts know exactly what investment is required from them. Provide a Clear Plan Provide a clear roadmap, including personalized audits of each leader’s current presence and a step-by-step plan to improve it.

How To 62

How To Leadership Media Training Internal 62

PR in High Definition

AUGUST 28, 2024

Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Monitor, Measure, and Adjust – PR is not a set-it-and-forget-it activity.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Barokas

JANUARY 9, 2019

But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. How do you measure success?

Strategy 60

Strategy Media Pinterest Storytelling 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. And it starts with candid PR counsel and media training. Layoffs” is the common term used for these job losses, but they’re not layoffs in the historic sense.

Employee 88

Employee Real Estate Video Internal 88

wiredPRworks

OCTOBER 19, 2015

The post Perfecting Healthcare Marketing PR for ISHMPR appeared first on wiredPRworks.

Healthcare 53

Healthcare Marketing Conference Training 53

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Mindful Marketing

APRIL 18, 2016

In the past, PR teams took on a lot of manual work when it came to media outreach and research, measurement and analytics, content creation and more. Listen to what your PR team is telling you they need: stats and data, customers to speak to, trained spokespersons (or let them provide you with media training), etc.

Analytics 50

Analytics Training Meeting Measurement 50

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Select a single spokesperson in advance, make sure that they receive the necessary media training and make them responsible for communicating with your stakeholders during a crisis.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Presspages analytics allow you to track engagement, measure the reach of your stories, and identify what resonates most with your audience.

Writing 78

Writing How To Product Launch Crisis 78

wiredPRworks

FEBRUARY 11, 2016

SOCIAL MEDIA TRAINING SUCCESS TRACK. Building the foundation of a comprehensive social media marketing plan. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Understanding the new well-informed, multi-generation media-savvy audience.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Media training. This is a resource that has been designed for marketeers, PR professionals and business owners on the hunt for tools that will help them to measure, research, analyse and outreach for their business. Influencer relations. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48