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The Ultimate Guide to Boosting In-store Sales Through Retail Marketing

Prohibition

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62
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What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62
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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. Don’t forget rapid response News happens, especially around holiday times when media outlets may be short-staffed.

B2B 156
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How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Target was in the news over the weekend. A HUGE win.

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The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. I think it is evolving in ways that need to be measured and have metrics that we are not used to. Now it’s all regulated.

Ethics 52
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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54
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Influencer Marketing and Online Retail PR: The Sales to Success

Prohibition

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Firstly, it helps boost brand awareness.

Retail 62