Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. How do you approach PR for a health brand versus other brands?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article?

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. Read Time: 2 minutes. Hackers are nasty. Infecting your technology with ransomware is among the foulest things a hacker can do.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

PR Conversations

DECEMBER 11, 2014

Against my better judgment (under orders from a staff member more senior to me), I once presented a poorly designed survey to a pharmaceutical company client. This is excellent information, but the question remains as to whether the average PR practitioner is any better equipped to lead research projects then before?

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Since 2013, the majority of Americans now support legalizing marijuana. Yet, marijuana is still classified by the U.S. Note that Timing is Everything.

Company 120

Company Newspapers Transportation Measurement 120

Mindful Marketing

MAY 8, 2021

The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures. So, Excedrin’s mindful gaming tips are preventative measures, aimed at avoiding a common problem for gamers. There are hundreds of pharmaceutical companies in the world.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. This guide will discuss some key healthcare public relations strategies.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. So what metrics did you and Medela use to measure The Moms’ Room campaign success?

Agency 54

Agency Healthcare Insurance Interviews 54

PR in High Definition

MAY 31, 2017

But…would you trust Amazon to deliver your pharmaceuticals? Expertise and knowing “your stuff” is far more effective in building trust and credibility than how fast your product can measure a piece of string. You can buy pretty much anything you want and know that delivery will be quick, especially if you’re a Prime member.

Communications 48

Communications Brand Branding Pharmaceuticals 48

Sword and the Script

SEPTEMBER 19, 2017

The rule is: if you can’t measure the results, eliminate it. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies). There’s no such thing as agnostic search anymore but try it incognito for good measure. . – paying for leads.

Marketing 67

Marketing SEO Pharmaceuticals Google 67

PR Conversations

AUGUST 28, 2011

If it is not ok for an MP to be employed by a lobbying agency, why would it be just fine if he or she is chief lobbyist of a telecom company or a pharmaceutical trade association? And let’s not forget: the register itself is not the right measure to fight political corruption. Why differentiate? Positive reinforcement.

Public Affairs 40

Public Affairs Pharmaceuticals Groups Exercises 40

Beyond PR

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 72

Infographics Case Study Video Survey 72

Ethical Voices

JULY 24, 2023

How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. You still have some that believe you got to come into an office.

Ethics 78

Ethics Government Pharmaceuticals Policies 78

Maxim Behar

NOVEMBER 19, 2020

But the Prime Minister said "Our measures are flexible, this way we protect the mental health of the people." There is no doubt that the measures are flexible, but this is because Bulgaria is a typical example of a democracy in which public opinion sets the tone, not the government. What does hard or soft measures mean?

Government 52

Government Pharmaceuticals Measurement System 52

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Determine a format that will work with your organization’s brand…and get to work! Collect Data. Then Collect More Data; And Pull Together a Village.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Does your company target a variety of audiences across different industries? Performance. Achievable.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

SEPTEMBER 14, 2016

New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Consumer health – Content discussing preventative measures, exercise, nutrition and dietary options, and other topics about controlling your own health. Consumer Technology.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Thus, they are not really measuring “public” opinions. I would have to ask what you mean by “public opinion.”

Reputation 52

Reputation Social Media International Internal 52

Maxim Behar

NOVEMBER 16, 2020

We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. In Madrid, they do not comply with restrictions, do not observe distance, all measures have been lifted and at the same time there are the least infected.

Government 52

Government Measurement Crisis Radio 52