NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. That’s how I got pulled into grassroots work.

Ethics 78

Ethics Government Pharmaceuticals Policies 78

PR Conversations

AUGUST 28, 2011

If it is not ok for an MP to be employed by a lobbying agency, why would it be just fine if he or she is chief lobbyist of a telecom company or a pharmaceutical trade association? And let’s not forget: the register itself is not the right measure to fight political corruption. Why differentiate? Positive reinforcement.

Public Affairs 40

Public Affairs Pharmaceuticals Groups Exercises 40