Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR. Edelman, the largest U.S.

Policies 309

Policies Creativity Reputation Groups 309

5W PR

MARCH 23, 2025

This starts with developing clear internal policies for reviewing all communications materials. Measuring PR Success in Compliance Evaluating PR effectiveness requires metrics that go beyond traditional marketing measures.

Publicity 78

Publicity Guidelines Education Consumer 78

Onclusive

AUGUST 22, 2017

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

MARCH 2, 2025

Their carefully crafted content programs position key executives as trusted advisors who can speak authoritatively on emerging technologies, policy implications, and sector-specific challenges. They contribute regular columns to defense publications, speak at major industry conferences, and engage in policy discussions.

Leadership 78

Leadership Technology Policies Case Study 78

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. Measuring and Optimizing UGC Performance Traditional PR metrics don’t fully capture the impact of UGC campaigns.

System 99

System Tools Policies Measurement 99

5W PR

NOVEMBER 29, 2024

However, the challenge lies in balancing cost-cutting measures with delivering a satisfying customer experience. Additionally, budget airlines should communicate their policies regarding baggage allowances, cancellations, and changes. Clearly outlining all fees, Ryanair has avoided negative surprises for its passengers.

Airlines 78

Airlines Marketing Travel Policies 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

FEBRUARY 1, 2025

These should outline: Acceptable content types and themes Best practices for different social platforms Compliance requirements and disclosure policies Content creation and sharing processes Response protocols for engagement The guidelines should empower rather than restrict, giving employees confidence to share while protecting brand integrity.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 17, 2025

This may involve conducting internal investigations, reviewing policies, and consulting with industry experts. Improving Internal Processes and Policies Updating company policies and procedures can help mitigate future risks. Once the root cause is identified, businesses should take concrete steps to address it.

Crisis 78

Crisis Branding Brand Case Study 78

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

Melissa Agnes

AUGUST 27, 2014

Understand how to measure results. Developing internal and external policies to protect your organization from social media risk. How to implement these policies and train your staff. Develop and implement policies and procedures. Develop an initial strategy to achieve these goals and objectives.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Cision

JUNE 30, 2016

To measure it, Cision monitored the global news and social media conversation. Using social intelligence software, you can measure trends that can help establish new policies, guide communication strategies or redefine business objectives. Votes like this have long-lasting ramifications and make a global impact.

Financial 216

Financial Policies Software Measurement 216

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Branding Brand Ethics 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. HR policies, procedures, training. Manager, tasks, policy, procedure.

International 189

International Internal Data Communications 189

Polaris

NOVEMBER 29, 2014

Here are 4 questions every marketer needs to ask their public relations firm to avoid a blogger outreach snafu: 1: Do You Have A Blogger Outreach Policy? The best way to ensure you hire a PR agency that understands bloggers is to ask to see their blogger outreach policy. Does it have a written blogger outreach policy?

Policies 181

Policies Marketing Viral Pitching 181

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. We need people and policies in place that defy the day-to-day operations. Policies and guidelines must allow for discretion and autonomy during crisis. Lou and I also welcome your feedback, input and questions in the comments section below. A crisis is a change.

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

Rivals criticized him in harsh and personal terms over his mayoral record and infamous “stop and frisk” policing policies, as well as accusations of disrespectful behavior to women he employed at his namesake company. It was left to America’s governors to lead constituents through the crisis, and many proved up to the task.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Prowly

JANUARY 14, 2025

37% of participants of the PR Trends 2025 survey believe that data-based strategies will yield more measurable outcomes in 2025. The writing tool warns you about spam words in text and adds the Unsubscribe button, as mandated by Googles and Yahoos policies for quality senders.

Pitching 104

Pitching Data Analytics Writing 104

Agility PR Solutions

OCTOBER 14, 2019

The post Urgent need for associations to communicate with policy leaders appeared first on Agility PR Solutions.

Policies 60

Policies Communications Survey Measurement 60

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Agency Advertising Advertising 182

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Media have different policies about sharing questions ahead of an interview. The above are some measures that PR folks can take to ensure they get the most out of these opportunities, with the hopes of being asked back in the future. Ask for questions ahead of time…but don’t count on it. In general, most don’t.

Interviews 280

Interviews Policies Course Training 280

Beyond PR

JULY 7, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). If you can’t measure these activities accurately and report on them with your team you can’t evaluate what’s happening. .

Measurement 74

Measurement Government Policies Internal 74

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The days of leadership announcing new policies with a memo or email are over. The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Platforms like this not only store employee-generated content, but they set goals and measure KPIs.

International 147

International Internal Employee Mobile 147

Maxim Behar

JANUARY 20, 2025

Host: Will the BSP in this government be able to implement any social policy, which presumably should be a priority of any left-wing party? We can summarize social policy in one sentence: The best social policy is to give jobs and opportunities to many people to work a lot and earn, where there are opportunities to work.

Government 64

Government Communications Policies Strategy 64

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda.

Publicity 197

Publicity Government Corporate Financial 197

Cision

APRIL 28, 2017

The biggest obstacle comes from not taking the time to set some organizational policies or guidance for what you are communicating and how you are responding. Be sure to track and measure what is working for you. It provides an immediate conversation with prospects about your expertise and knowledge of the market.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts. Earned media offers credibility.

SEO 227

SEO Agency Policies Reputation 227

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Encourage community service. Show empathy. Remember that we’re all in this together.

Employee 190

Employee Skype Meeting Nonprofit 190

Stern + Associates

APRIL 13, 2023

While making changes in your life is a valuable training ground, changing your own behavior is not as powerful as changing the institutions around you, says renowned climate expert, policy strategist, author of “ Short Circuiting Policy ” and UC Santa Barbara Professor Leah Stokes. Unfortunately, says Steven E.

Policies 118

Policies Energy Government Crisis 118

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Know SEO basics. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

Prowly

MARCH 4, 2025

"With the growing presence of AI tools in our industry, it's essential to adopt an AI Code of Conduct policy to set the standards and expectations for PR pros and clients alike. We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

MAY 8, 2018

There’s an actual and measurable dollar value represented by corporate reputation. “Honesty is the best policy.” She wants you to conduct yourself in a manner befitting a good citizen in order to get jobs, have friends, and fit in. “Play well together and share.”

Corporate 195

Corporate Training Reputation Sports 195

Deirdre Breakenridge

APRIL 11, 2016

What about policies and guidelines? What tools can you use to measure social media impact? We’ve heard of #AdTech and #PRTech … what is FinTech? What are the top ways for financial companies to engage on social media? Does every company need them? Are financial services companies becoming more data driven?

Financial 150

Financial Community Social Media Guidelines 150

Polaris

NOVEMBER 24, 2014

In larger companies, the issuing of RFPs is often company policy supervised by the purchasing department. Many times the person doing the hiring has already decided which agency will get the work, but must undertake an RFP to adhere to policy. Question them on the approach they take to measuring results.

Marketing 168

Marketing Policies Agency eBook 168