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Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.
Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.
Supporting a productlaunch? The objectives should be clear as well as measurable. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan.
An FMCG brand could measure its own brand alongside plastic waste and inflation. If your comms measurement doesn’t align with the business side, you’re in danger of creating a disconnect. Larger companies may also track political events like boycotts, strikes, elections, and maybe even public interest trends.
The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. next year, down from 6.4% estimated in June.
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