Remove Measurement Remove Privacy Remove Product Launch
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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156
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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Supporting a product launch? The objectives should be clear as well as measurable. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan.

Writing 136
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Stay one stead ahead of issues with the Foresight Framework

NewsWhip

An FMCG brand could measure its own brand alongside plastic waste and inflation. If your comms measurement doesn’t align with the business side, you’re in danger of creating a disconnect. Larger companies may also track political events like boycotts, strikes, elections, and maybe even public interest trends.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. next year, down from 6.4% estimated in June.

Marketing 213