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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops.

Marketing 239
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Read it here.] [.]

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s pts Settings. Sign out Leave your comment here.

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Weekly Roundup: The Holly And The Ivy

Waxing UnLyrical

Did you know : This was the first song to be played live on a radio broadcast – in 1906. Did you know : Mariah Carey’s hit is the best-selling holiday ring tone in the U.S. O Holy Night , shared by Mary Barber and Martha Muzychka. What’s your favorite holiday song, and why? Or do you have more fun facts to add to the above?

Writing 65
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7 PR Blogs You Should Be Following

Critical Mention

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. Until next time! Critical Mention.

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PR Interviews: Michael White Lansons

Norton's Notes

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Twitter’s approach to open data also makes measurement easy. My first interview was with Arik C. Not so much a campaign, but a project.